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[{"key": "dc.contributor.author", "value": "Rekola, Pauli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-02-15T18:24:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-02-15T18:24:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1148686", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26560", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa pyrittiin kuvaamaan ja ymm\u00e4rt\u00e4m\u00e4\u00e4n kuinka suomalaiset nuoret aikuiset k\u00e4ytt\u00e4v\u00e4t verkkoyhteis\u00f6palveluja mobiilisti, ja millaisia tekij\u00f6it\u00e4 k\u00e4yt\u00f6n taustalla on. Tutkimuksen l\u00e4hestymistavaksi valittiin k\u00e4ytt\u00f6tarkoitustutkimus. Tutkimus suoritettiin m\u00e4\u00e4r\u00e4llisen\u00e4 tutkimuksena ja \nsiin\u00e4 k\u00e4ytettiin kyselylomaketta, johon pystyi vastaamaan verkossa. Tutkimuksen otantamenetelm\u00e4 oli erityisesti t\u00e4t\u00e4 tutkimusta varten kehitetty verkko-otanta. Kyselyyn saatiin 265 vastausta, joista analyysiin otettiin rajauksen j\u00e4lkeen 154. \n \nKyselyn perusteella verkkoyhteis\u00f6palvelujen mobiilin k\u00e4yt\u00f6n osuus vaikuttaisi olevan noin 14 % verkkoyhteis\u00f6palvelujen kokonaisk\u00e4yt\u00f6st\u00e4. Facebook n\u00e4ytt\u00e4\u00e4 kyselyn perusteella olevan suosituin verkkoyhteis\u00f6palvelu mobiilisti k\u00e4ytettyn\u00e4. Verkkoyhteis\u00f6palvelujen mobiilissa k\u00e4yt\u00f6ss\u00e4 vastaajille merkitt\u00e4vi\u00e4 funktioita, tarpeita ja motiiveja olivat yhteyden pit\u00e4minen, viihdetarkoitus ja informaatio. Sosiaaliset tarpeet koettiin v\u00e4h\u00e4n merkitt\u00e4viksi. N\u00e4iden lis\u00e4ksi merkitt\u00e4vi\u00e4 funktioita olivat tarkkailu ja itsens\u00e4 ilmaiseminen. Ajan kuluttaminen, uteliaisuus sek\u00e4 sopiva ja tehokas viestint\u00e4 olivat vastaajille merkitt\u00e4vi\u00e4 tarpeita verkkoyhteis\u00f6palvelujen mobiilissa k\u00e4yt\u00f6ss\u00e4. Merkitt\u00e4vi\u00e4 motiiveja puolestaan olivat ajan kuluttaminen ja mobiilin viestint\u00e4v\u00e4lineen vapaus paikasta ja ajankohdasta sek\u00e4 sen helppo saatavuus. N\u00e4iden lis\u00e4ksi merkitt\u00e4vi\u00e4 motiiveja olivat my\u00f6s k\u00e4yt\u00f6n tutuksi tuleminen, helppok\u00e4ytt\u00f6isyys, tavaksi tuleminen, nopeus, edullisuus, tehokkuus, tapahtumista sopiminen ja organisoiminen sek\u00e4 rutiiniksi muuttuminen. \n \nT\u00e4m\u00e4 tutkielma osoitti k\u00e4ytt\u00f6tarkoitustutkimuksen soveltamisen verkkoyhteis\u00f6palvelujen mobiilin k\u00e4yt\u00f6n tarkasteluun hy\u00f6dylliseksi, vaikka k\u00e4ytt\u00f6tarkoitustutkimuksen perinne onkin problemaattinen. Tulosten perusteella n\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 verkkoyhteis\u00f6palvelujen mobiilin k\u00e4yt\u00f6n k\u00e4ytt\u00f6tarkoitukset ovat samansuuntaisia aiemman verkkoyhteis\u00f6palvelujen tutkimuksen kanssa. \n \nTutkimuksen tuloksia voisi, jatkotutkimuksen lis\u00e4ksi, hy\u00f6dynt\u00e4\u00e4 verkkoyhteis\u00f6palvelujen ja mobiilien viestint\u00e4v\u00e4lineiden sek\u00e4 erityisesti verkkoyhteis\u00f6palvelujen mobiilien sovelluksien kehitt\u00e4misess\u00e4. Jatkossa voitaisiin tutkia esimerkiksi sit\u00e4, voiko t\u00e4ss\u00e4 tutkimuksessa esiin nousseilla mobiilik\u00e4ytt\u00e4j\u00e4n tarpeilla ennustaa verkkoyhteis\u00f6palvelujen mobiilia k\u00e4ytt\u00f6\u00e4. Tutkimuskysymys voisi siis olla, miten verkkoyhteis\u00f6palveluja k\u00e4ytet\u00e4\u00e4n mobiilisti siten, ett\u00e4 mobiilik\u00e4ytt\u00e4j\u00e4n tarpeet tulevat tyydytetyiksi.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Pauli Rekola (pamireko) on 2011-02-15 18:24:19.465064. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-02-15T18:24:22Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201102151776.pdf: 4914050 bytes, checksum: 02a3cfe7891665ca0f2830de4f01593e (MD5)\nlicense.html: 4989 bytes, checksum: 35148a22466c96ec13157063f6f4bd3c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-02-15T18:24:22Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201102151776.pdf: 4914050 bytes, checksum: 02a3cfe7891665ca0f2830de4f01593e (MD5)\nlicense.html: 4989 bytes, checksum: 35148a22466c96ec13157063f6f4bd3c (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "111 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Facebook", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6tarkoitustutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiili", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "puheviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologiav\u00e4litteinen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkoyhteis\u00f6palvelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Nuorten aikuisten verkkoyhteis\u00f6palvelujen mobiilik\u00e4ytt\u00f6", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": 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