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[{"key": "dc.contributor.author", "value": "Huisman, Anssi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-02-08T08:40:08Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-02-08T08:40:08Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1148203", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26536", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa selvitettiin sosiaalisen median ja organisaatioiden suhdetta viestinn\u00e4n kontekstissa. Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, millaisia uhkia ja mahdollisuuksia sosiaalinen media tarjoaa organisaatioille niin nyt kuin tulevaisuudessakin. \n\nTutkimuksen teoreettisessa osassa organisaatioiden ja sosiaalisen median suhdetta mallinnettiin kaaosteorian ja Resource Dependence -teorian avulla. Teoriaosuuden avulla organisaatioiden viestint\u00e4ymp\u00e4rist\u00f6j\u00e4 sek\u00e4 sosiaalisen median vaikutusta organisaatioiden toimintaan tarkasteltiin kaaosteorian k\u00e4sitteiden avulla. Tutkimuksen empiirinen osuus toteutettiin laadullisena, osin tulevaisuutta kartoittavana tutkimuksena. Tutkimusmenetelmin\u00e4 k\u00e4ytettiin Delfoi-menetelm\u00e4\u00e4 sek\u00e4 skenaariomenetelm\u00e4\u00e4. Delfoi-menetelm\u00e4n avulla kartoitettiin suomalaisten sosiaalisen median asiantuntijoiden n\u00e4kemyksi\u00e4 organisaatioiden ja sosiaalisen median v\u00e4lisest\u00e4 suhteesta sek\u00e4 nyt ett\u00e4 l\u00e4hitulevaisuudessa. Skenaariomenetelm\u00e4n avulla asiantuntijoiden n\u00e4kemyksist\u00e4 rakennettiin mahdollisia tulavaisuudenkuvia organisaatioiden ja sosiaalisen median v\u00e4lisen suhteen kehityksest\u00e4.\n\nTutkimuksen tulosten perusteella sosiaalinen media tarjoaa organisaatioille lukuisia mahdollisuuksia viestint\u00e4ns\u00e4 suhteen. Sosiaalinen media ei kuitenkaan muodosta itsess\u00e4\u00e4n yht\u00e4\u00e4n uutta uhkaa organisaatioiden viestinn\u00e4lle. Sosiaalinen media saattaa vahvistaa organisaatiota koskevia negatiivisia viestej\u00e4 , mutta todelliset uhkat syntyv\u00e4t jossain muualla kuin sosiaalisen median piiriss\u00e4.\n\nTutkimuksen tulosten perusteella sosiaalinen media ei ole ohimenev\u00e4 ilmi\u00f6. Tulosten perusteella sosiaalinen media voi tarjota hy\u00f6tyj\u00e4 kaikille organisaatioille , joko sis\u00e4isess\u00e4 tai ulkoisessa k\u00e4yt\u00f6ss\u00e4. Tulosten pohjalta laadittujen skenaarioiden perusteella sosiaalinen media tullee mullistamaan organisaatioiden viestint\u00e4\u00e4 tulevien vuosien aikana. Tulevan kehityksen vuoksi organisaatioiden tulisi ottaa sosiaalinen media haltuun mahdollisimman pian, toistaiseksi osallistumisen kynnys on viel\u00e4 melko matalalla.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anssi Huisman (anpehuis) on 2011-02-08 08:40:07.047325. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-02-08T08:40:08Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201102081755.pdf: 1302772 bytes, checksum: 0a935d95b36e106a5bac791a16a69ad8 (MD5)\nlicense.html: 5028 bytes, checksum: 7ff6808fe2d7f4d963a10619834b1dac (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-02-08T08:40:08Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201102081755.pdf: 1302772 bytes, checksum: 0a935d95b36e106a5bac791a16a69ad8 (MD5)\nlicense.html: 5028 bytes, checksum: 7ff6808fe2d7f4d963a10619834b1dac (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": 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