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[{"key": "dc.contributor.author", "value": "Kovero, Tapio", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-02-04T13:49:05Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-02-04T13:49:05Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1148040", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26524", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimus tarkastelee Helsingin yliopiston liikemerkki\u00e4 fenomenologisin tavoin ja semioottisia viestej\u00e4 tulkiten. Siin\u00e4 k\u00e4yd\u00e4\u00e4n l\u00e4pi liikemerkin synty ja sen v\u00e4litt\u00e4m\u00e4n viestin kehitys kahden uudistuksen kautta. Ty\u00f6ss\u00e4 tarkastellaan my\u00f6s liikemerkin vaikutusta organisaation yrityskuvaan ja visuaaliseen kokonaisilmeeseen.\r\n\r\nTutkimuksessa t\u00e4rke\u00e4ss\u00e4 roolissa on toteutetuista julkaisuista koostuva Portfolio -osuus, ja niiden kautta tehty liikemerkin roolin ja graafisen ohjeistamisen analysointi. Graafisen suunnittelijan ty\u00f6 koostuu graafisen ohjeiston m\u00e4\u00e4rittelemien s\u00e4\u00e4nt\u00f6jen noudattamisesta ja etsiv\u00e4st\u00e4 uuden luomisesta. Aina silloin t\u00e4ll\u00f6in nuo kaksi roolia riste\u00e4v\u00e4t ja vaikuttavat toisiinsa. Tutkimusty\u00f6ni ja etenkin sen k\u00e4yt\u00e4nn\u00f6n osan avulla etsin niit\u00e4 tekij\u00f6it\u00e4 ja elementtej\u00e4, joiden avulla suunnittelija voi ottaa haltuun yhten\u00e4isen, esteettisen tavan luoda uusia tuotteita visuaalisen ilmeen s\u00e4\u00e4nt\u00f6jen puitteissa. Sen rinnalla analysoin keinoja, joilla h\u00e4n voi hallita uutta luovan ja varioivan viestin v\u00e4litt\u00e4misen ja ilmeen rakentamisen.\r\n\r\nTutkimusty\u00f6ss\u00e4ni tarkastelen lis\u00e4ksi ohjeistamisen vaikutusta toteutettuihin julkaisuihin ja liikemerkin viestiin, sek\u00e4 muutoksia ohjeistamisessa ja muutoksien vaikutuksia.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tapio Kovero (tamikove) on 2011-02-04 13:49:01.061487. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-02-04T13:49:05Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201102041746.pdf: 5815420 bytes, checksum: c9022f0df7786b211fde2a1511619543 (MD5)\r\nlicense.html: 5036 bytes, checksum: 11d65c489f69bf1cb6a9df385a146bba (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-02-04T13:49:05Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201102041746.pdf: 5815420 bytes, checksum: c9022f0df7786b211fde2a1511619543 (MD5)\r\nlicense.html: 5036 bytes, checksum: 11d65c489f69bf1cb6a9df385a146bba (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Helsingin yliopisto", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Liikemerkki viestin\u00e4 : fenomenologinen ja semioottinen tapaustutkimus Helsingin yliopiston liikemerkist\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201102041746", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taiteiden ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Art and Cultural Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Taidekasvatus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Art Education", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "311", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liikemerkit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yrityskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "semiotiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "fenomenologia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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