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[{"key": "dc.contributor.author", "value": "Mets\u00e4pelto, Karin", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-12-21T09:35:17Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-12-21T09:35:17Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1145150", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/25726", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena oli tutkia suomalaisten, monikansallisten yritysten sis\u00e4isen viestinn\u00e4n haasteita konsernitoimintojen viestint\u00e4vastaavien n\u00e4k\u00f6kulmasta katsottuna. Tutkimuksen tavoitteena oli vastata kysymyksiin, mitk\u00e4 ovat suomalaisten, monikansallisten yritysten sis\u00e4isen viestinn\u00e4n haasteet t\u00e4ll\u00e4 hetkell\u00e4 ja millaisin keinoin ne on kohdattu? Lis\u00e4ksi pyrittiin tarkastelemaan millainen rooli monikansallisuudella ja toisaalta my\u00f6s erilaisilla organisaatiokulttuureilla oli niiden sis\u00e4isess\u00e4 viestinn\u00e4ss\u00e4.\r\n\r\nTutkimus l\u00e4hestyi edell\u00e4 mainittuja kysymyksi\u00e4 laadullisia menetelmi\u00e4 hy\u00f6dynt\u00e4en. Tutkimuskohteena toimi kuusi suomalaista p\u00f6rssiyhti\u00f6t\u00e4. Tutkimusaineistona ovat teemahaastattelut, jotka analysoitiin teemoittelemalla. Analyysin tukena hy\u00f6dynnettiin yhti\u00f6iden toiminnasta kertovaa tausta-aineistoa.\r\n\r\nTutkimuksen tulokset osoittavat, ett\u00e4 suomalaisten, monikansallisten yritysten sis\u00e4isen viestinn\u00e4n haasteet 2010-luvulla voidaan jakaa yritysten viestint\u00e4j\u00e4rjestelm\u00e4\u00e4n sek\u00e4 niiden moninaisiin kulttuureihin ja kieliin liittyviin haasteisiin. Haasteisiin pyrit\u00e4\u00e4n vastaamaan yhten\u00e4ist\u00e4m\u00e4ll\u00e4 konsernikulttuuria ja sen arvoja, lis\u00e4\u00e4m\u00e4ll\u00e4 yhteisty\u00f6t\u00e4 ja verkostoitumista\r\nsek\u00e4 yhdist\u00e4m\u00e4ll\u00e4 tyt\u00e4ryhti\u00f6iden erillisi\u00e4 intranetsivustoja yhteisen konserni-intran alle.\r\n\r\nTutkimuksen perusteella vaikuttaisi silt\u00e4, ett\u00e4 yhten\u00e4isyyden puute on yritysten sis\u00e4ist\u00e4 viestint\u00e4\u00e4 eniten haastava tekij\u00e4 tutkituissa yrityksiss\u00e4. Yhten\u00e4isyytt\u00e4 pyrit\u00e4\u00e4n niiss\u00e4 kasvattamaan lis\u00e4\u00e4m\u00e4ll\u00e4 sis\u00e4ist\u00e4 viestint\u00e4\u00e4 sen sijaan, ett\u00e4 sen laatuun ja toteuttajiin kiinnitett\u00e4isiin enemm\u00e4n huomiota. Tutkimus suoritettiin toimeksiantona viestint\u00e4toimisto Deskille.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Karin Mets\u00e4pelto (kaalmets) on 2010-12-21 09:35:15.150959. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-12-21T09:35:17Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201012213209.pdf: 584879 bytes, checksum: 07a61f8577570b6826b2d6c4b39f9e8b (MD5)\r\nlicense.html: 5113 bytes, checksum: 03e659f6a61def40e15b1c5c57d0ebff (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-12-21T09:35:17Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201012213209.pdf: 584879 bytes, checksum: 07a61f8577570b6826b2d6c4b39f9e8b (MD5)\r\nlicense.html: 5113 bytes, checksum: 03e659f6a61def40e15b1c5c57d0ebff (MD5)\r\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "110 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kulttuurien v\u00e4linen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "monikansallinen yritys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatiokulttuuri", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "puheviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4inen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suomalaisten, monikansallisten yritysten sis\u00e4isen viestinn\u00e4n haasteet 2010-luvulla : \"yksi kaikkien ja kaikki yhden puolesta\"-problematiikka globaalissa kuningaskunnassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": 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