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[{"key": "dc.contributor.author", "value": "Ruoranen, Annika", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-11-24T16:11:02Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-11-24T16:11:02Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1143366", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/25629", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomalaisissakin aikakauslehdissa\u0308 ollaan hiljalleen siirtyma\u0308ssa\u0308 kansainva\u0308lisen trendin pera\u0308ssa\u0308 yksilo\u0308suorituksista tiimityo\u0308ta\u0308 ja laajempaa suunnittelua arvostavaan suunnittelevaan ja editoivaan tyo\u0308tapaan. Tyo\u0308tavan muutosta on perusteltu laskevilla levikkiluvuilla, kiristyva\u0308lla\u0308 kilpailulla ja lukijoiden tarpeilla. Varmaa kuitenkin on, etta\u0308 suunnittelevampi tyo\u0308yhteiso\u0308 merkitsee toimittajille itsena\u0308isyyden va\u0308henemista\u0308. Uusi tyo\u0308tapa auttaa mediaa kiristyva\u0308ssa\u0308 kilpailussa ja sirpaloituneilla markkinoilla, koska se auttaa lehtea\u0308 pita\u0308ma\u0308a\u0308n laadun numerosta toiseen ja kohdentamalla sisa\u0308llo\u0308t tarkemmin tarkoitetulle yleiso\u0308lle. Pidemma\u0308lle suunniteltua ja konseptiltaan mietit- tya\u0308 lehtea\u0308 on myo\u0308s helpompi johtaa, koska lehden tekijo\u0308illa\u0308 on yhteinen tyo\u0308n kohde.\r\nTa\u0308ssa\u0308 tyo\u0308ssa\u0308 tarkastelen aikakauslehdessa\u0308 toteutetun tutkimus- ja kehitta\u0308mishank- keen aikana ka\u0308ytyja\u0308 lukijakeskusteluja. Vuosina 2006\u20132007 ja\u0308rjestetyn mediakonsep- tilaboratoriotutkimus- ja kehitta\u0308mishankkeen pa\u0308a\u0308ma\u0308a\u0308ra\u0308na\u0308 oli pysa\u0308ytta\u0308a\u0308 lehden las- kevat levikkika\u0308yra\u0308t pa\u0308ivitta\u0308ma\u0308lla\u0308 lehden konseptia. Hankkeen aikana ka\u0308vi ilmi, etta\u0308 erityisesti ka\u0308sitys lehden lukijasta osoittautui ongelmaksi.\r\nSaadakseni ka\u0308sityksen lehden tekijo\u0308iden lukija-ajatuksista olen tarkastellut kehitta\u0308mishankkeeseen osallistuneiden haastatteluja seka\u0308 varsinaisen mediakonseptilaboratorion lukijakeskusteluja. Aineistostani olen paikantanut lehden tekijo\u0308iden kolme erilaista tapaa ajatella hyva\u0308sta\u0308 journalismista ja lukijasta. Na\u0308ita\u0308 a\u0308a\u0308nia\u0308 seuraten olen pyrkinyt myo\u0308s lo\u0308yta\u0308ma\u0308a\u0308n tutkimus- ja kehityshankkeesta hetken, jolloin lehden tekijo\u0308ille syntyi yhteinen ka\u0308sitys lukijasta. Lukijakeskusteluissa ka\u0308ytettiin apuna kirjallisuustieteesta\u0308 tuttua mallilukijan ka\u0308sitetta\u0308.\r\nMediakonseptilaboratoriotutkimus- ja kehitta\u0308mishanke onnistui tera\u0308vo\u0308itta\u0308ma\u0308a\u0308n lehden konseptia, uudistamaan tyo\u0308prosessia ja rajaamaan lehden lukijakuntaa. Hankkeen aikana luotiin tarkemmin rajattu mallilukija.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Annika Ruoranen (anelruor) on 2010-11-24 16:11:00.287598. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-11-24T16:11:02Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201011243117.pdf: 3138604 bytes, checksum: 2f5a231a04d5a3c2d213dbc0835c23ae (MD5)\r\nlicense.html: 5028 bytes, checksum: 4e02e9cf0d2568334633e942487b4a50 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-11-24T16:11:02Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201011243117.pdf: 3138604 bytes, checksum: 2f5a231a04d5a3c2d213dbc0835c23ae (MD5)\r\nlicense.html: 5028 bytes, checksum: 4e02e9cf0d2568334633e942487b4a50 (MD5)\r\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "92 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mallilukija", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Lukijan mets\u00e4stys : mallilukijan rakentuminen aikakauslehden kehitt\u00e4mishankkeen aikana", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201011243117", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "aikakauslehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lukijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleis\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimitusty\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kohderyhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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