The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach

The representation of sexual signs in Chinese Durex TV commercial a semiotic approach

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Bibliographic Details
Main Author:	Zhang, Zhanzhan
Other Authors:	Humanistinen tiedekunta, Faculty of Humanities, Taiteiden ja kulttuurin tutkimuksen laitos, Department of Art and Cultural Studies, University of Jyväskylä, Jyväskylän yliopisto, Digital Culture (maisteriohjelma), International Master's Degree Programme in Digital Culture, 319
Format:	Master's thesis
Language:	eng
Published:	2010
Subjects:	Durex-mainos multimodaliteetti myytti julkinen piiri semiotiikka seksi seksuaalisuus televisio Internet mainokset kondomit myytit ruumiillisuus kulttuuri Kiina
Online Access:	https://jyx.jyu.fi/handle/123456789/25606

The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach

The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach by Zhang, Zhanzhan

Published 2010

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Master's thesis