_version_ 1780992560650518528
annif_keywords_txtF_mv semiotics sexuality (sexual orientation) People's Republic of China Chinese language bodiliness
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p3603 http://www.yso.fi/onto/yso/p1826 http://www.yso.fi/onto/yso/p104984 http://www.yso.fi/onto/yso/p17318 http://www.yso.fi/onto/yso/p4006
author Zhang, Zhanzhan
author2 Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319
author_facet Zhang, Zhanzhan Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319 Zhang, Zhanzhan
author_sort Zhang, Zhanzhan
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
first_indexed 2023-03-22T09:57:16Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach</title><creator>Zhang, Zhanzhan</creator><contributor type="tiedekunta" lang="fi">Humanistinen tiedekunta</contributor><contributor type="tiedekunta" lang="en">Faculty of Humanities</contributor><contributor type="laitos" lang="fi">Taiteiden ja kulttuurin tutkimuksen laitos</contributor><contributor type="laitos" lang="en">Department of Art and Cultural Studies</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="oppiaine" lang="fi">Digital Culture (maisteriohjelma)</contributor><contributor type="oppiaine" lang="en">International Master's Degree Programme in Digital Culture</contributor><contributor type="oppiainekoodi">319</contributor><subject type="other">Durex-mainos</subject><subject type="other">multimodaliteetti</subject><subject type="other">myytti</subject><subject type="other">julkinen piiri</subject><subject type="other">semiotiikka</subject><subject type="other">seksi</subject><subject type="other">seksuaalisuus</subject><subject type="yso">televisio</subject><subject type="yso">Internet</subject><subject type="yso">mainokset</subject><subject type="yso">kondomit</subject><subject type="yso">myytit</subject><subject type="yso">seksuaalisuus</subject><subject type="yso">ruumiillisuus</subject><subject type="yso">kulttuuri</subject><subject type="yso">semiotiikka</subject><subject type="yso">Kiina</subject><available>2010-11-17T11:23:48Z</available><issued>2010</issued><type lang="fi">Pro gradu</type><type lang="en">Master&#x2019;s thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1142805</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/25606</identifier><identifier type="urn">URN:NBN:fi:jyu-201011173096</identifier><language type="iso">eng</language><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201011173096</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/25606/1/URN%3aNBN%3afi%3ajyu-201011173096.pdf" name="URN:NBN:fi:jyu-201011173096.pdf" type="application/pdf" length="1079643" sequence="1"/><recordID>123456789_25606</recordID></qualifieddc>
hierarchy_parent_title Institutional Repository
id jyx.123456789_25606
institution JYU
language eng
last_indexed 2023-07-03T20:12:47Z
main_date 2010-01-01T00:00:00Z
main_date_str 2010
media_type_str_mv 0/application/ 1/application/pdf/
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/25606\/1\/URN%3aNBN%3afi%3ajyu-201011173096.pdf","text":"URN:NBN:fi:jyu-201011173096.pdf","source":"jyx","mediaType":"application\/pdf"}
publication_first_indexed 2010-03-22T09:57:16Z
publishDate 2010
record_format qdc
source_str_mv jyx
spellingShingle Zhang, Zhanzhan The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach Durex-mainos multimodaliteetti myytti julkinen piiri semiotiikka seksi seksuaalisuus televisio Internet mainokset kondomit myytit ruumiillisuus kulttuuri Kiina
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_25606&index=0&size=large
title The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach
title_full The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach
title_fullStr The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach
title_full_unstemmed The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach
title_short The representation of sexual signs in Chinese Durex TV commercial
title_sort representation of sexual signs in chinese durex tv commercial a semiotic approach
title_sub a semiotic approach
title_txtP The representation of sexual signs in Chinese Durex TV commercial : a semiotic approach
topic Durex-mainos multimodaliteetti myytti julkinen piiri semiotiikka seksi seksuaalisuus televisio Internet mainokset kondomit myytit ruumiillisuus kulttuuri Kiina
topic_facet Durex-mainos Internet Kiina julkinen piiri kondomit kulttuuri mainokset multimodaliteetti myytit myytti ruumiillisuus seksi seksuaalisuus semiotiikka televisio
url https://jyx.jyu.fi/handle/123456789/25606 http://www.urn.fi/URN:NBN:fi:jyu-201011173096
work_keys_str_mv AT zhangzhanzhan representationofsexualsignsinchinesedurextvcommercialasemioticapproach AT zhangzhanzhan therepresentationofsexualsignsinchinesedurextvcommercialasemioticapproach