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[{"key": "dc.contributor.author", "value": "Turunen, Riikka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-11-03T12:50:22Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-11-03T12:50:22Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1141620", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/25553", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tarkastelen Pro gradu \u2013ty\u00f6ss\u00e4ni Euroopan komission ja 13 unionin j\u00e4senmaan k\u00e4ym\u00e4\u00e4 terveyden edist\u00e4miskeskustelua. Keskustelu k\u00e4yd\u00e4\u00e4n aikana, jolloin sek\u00e4 elintasosairaudet ett\u00e4 lihavuus ovat lis\u00e4\u00e4ntyneet merkitt\u00e4v\u00e4sti. Elintarviketeollisuudella on merkitt\u00e4v\u00e4 rooli v\u00e4est\u00f6n terveydentilan taustavaikuttajana ja lis\u00e4ksi se osallistuu aktiivisesti oman liiketoimintansa reunaehtoihin liittyv\u00e4\u00e4n yhteiskuntapoliittiseen keskusteluun. Tarkoituksenani on nyt selvitt\u00e4\u00e4, mink\u00e4laisia haittoja julkisen ja yksityisen sektorin v\u00e4linen yhteisty\u00f6 sis\u00e4lt\u00e4\u00e4 terveyden edist\u00e4misen kannalta. N\u00e4in pyrin omalta osaltani selitt\u00e4m\u00e4\u00e4n elintasosairauksien huomattavaa lis\u00e4\u00e4ntymist\u00e4 ja yhteiskuntapolitiikan samanaikaista kyvytt\u00f6myytt\u00e4 kohottaa kansanterveytt\u00e4. \r\n\r\nAnalyysi tapahtuu erittelem\u00e4ll\u00e4 Euroopan komission vuonna 2005 julkaisemaa vihre\u00e4\u00e4 kirjaa \u201dTerveellisen ruokavalion ja liikunnan edist\u00e4minen: eurooppalainen ulottuvuus ylipainoisuuden, lihavuuden ja kroonisten sairauksien ehk\u00e4isemisess\u00e4\u201d ja siihen saapuneita unionin j\u00e4senmaiden terveysministeri\u00f6iden vastauslausuntoja. Analyysi suoritettiin deduktiivisella tyypittelyll\u00e4, jonka avulla aineistosta muodostettiin 16 tyypillisint\u00e4 toimenpide-ehdotusta terveyden edist\u00e4miseksi Euroopan unionialueella.\r\n\r\nTerveyden yhteiskunnallinen edist\u00e4minen muuttui j\u00e4senmaiden k\u00e4sittelyss\u00e4 p\u00e4\u00e4asiassa lihavuuden torjunnaksi. Sek\u00e4 komissio ett\u00e4 j\u00e4senmaat toistivat elintarviketeollisuuden korostamaa viesti\u00e4 terveysvalistuksen, pelkkien liikuntamahdollisuuksien sek\u00e4 kevyt- ja terveystuotteiden lis\u00e4\u00e4misen tarpeesta sivuuttaen t\u00e4ysin ep\u00e4terveellisten tuotteiden tarjonnan lihavuuden lis\u00e4\u00e4ntymisen taustalla ja pitk\u00e4lle k\u00e4siteltyjen valmisruokien vaikutuksen elintasosairauksien lis\u00e4\u00e4ntymisen taustalla. Samalla aineistossa esitettiin elintarviketeollisuus luotettavana ja aktiivisena yhteisty\u00f6kumppanina, jonka kanssa yhteisty\u00f6t\u00e4 tulisi suosia jatkossakin yritysten toiminnan s\u00e4\u00e4telyn sijaan.\r\n\r\nLihavuuden nostaminen ensisijaiseksi syyksi elintasosairauksien taustalla ajaa sek\u00e4 yksil\u00f6n ett\u00e4 julkisen sektorin toimenpiteisiin, jotka ovat tehottomia tai saattavat jopa lis\u00e4t\u00e4 elintasosairauksia. Samoin laaja-alainen yhteisty\u00f6 elintarviketeollisuuden kanssa on t\u00e4h\u00e4n menness\u00e4 palvellut ainoastaan yritysten markkinaintressi\u00e4 kansanterveyden kustannuksella.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Riikka Turunen (riilturu) on 2010-11-03 12:50:18.777020. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-11-03T12:50:22Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201011033057.pdf: 656698 bytes, checksum: 910850c24f7cff09864f5037978333b7 (MD5)\r\nlicense.html: 5056 bytes, checksum: cad2c7fc912109eb53a51a81df8adad4 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-11-03T12:50:22Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201011033057.pdf: 656698 bytes, checksum: 910850c24f7cff09864f5037978333b7 (MD5)\r\nlicense.html: 5056 bytes, checksum: cad2c7fc912109eb53a51a81df8adad4 (MD5)\r\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "107 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Salatieteellinen painonhallinta : elintarviketeollisuuden levitt\u00e4m\u00e4t harhat julkisessa lihavuuden torjuntakeskustelussa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Elintarviketeollisuuden levitt\u00e4m\u00e4t harhat julkisessa lihavuuden torjuntakeskustelussa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201011033057", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteiskuntapolitiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Policy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "209", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kansanterveys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lihavuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ruoka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ruokakulttuuri", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lihavuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintarviketeollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveyden edist\u00e4minen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, 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