Marketing analysis of JJK Jyväskylä, a first division football club in Finland
ABSTRACT Master’s Thesis, 78 pages, 3 appendices Sport Marketing 2010 This empirical case study investigated a First Division semi-professional football club in Finland and tried to explore interrelationships between factors that affect the marketing activities of the club. Previous research s...
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
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2010
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| Linkit: | https://jyx.jyu.fi/handle/123456789/25498 |