Marketing analysis of JJK Jyväskylä, a first division football club in Finland

Marketing analysis of JJK Jyväskylä, a first division football club in Finland

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ABSTRACT Master’s Thesis, 78 pages, 3 appendices Sport Marketing 2010 This empirical case study investigated a First Division semi-professional football club in Finland and tried to explore interrelationships between factors that affect the marketing activities of the club. Previous research s...

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Bibliographic Details
Main Author: Szeróvay, Mihály
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2010
Subjects:
JJK Jyväskylä
Liikunnan yhteiskuntatieteet
Social Sciences of Sport
5032
tapahtumamarkkinointi
jalkapallo
sponsorointi
tyytyväisyys
kannattajat
urheiluseurat
Jyväskylä
Online Access: https://jyx.jyu.fi/handle/123456789/25498

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