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[{"key": "dc.contributor.author", "value": "Szero\u0301vay, Miha\u0301ly", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-10-19T13:43:53Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-10-19T13:43:53Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1138349", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/25498", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "ABSTRACT\r\nMaster\u2019s Thesis, 78 pages, 3 appendices\r\nSport Marketing\r\n2010\r\nThis empirical case study investigated a First Division semi-professional football club in\r\nFinland and tried to explore interrelationships between factors that affect the marketing\r\nactivities of the club. Previous research shows controversial results about how the on-field\r\nperformance of a team, attendance and marketing opportunities are interconnected, which\r\nunderpins the relevance of the present work. In addition, emphasis was also put on\r\nascertaining the antecedents and level of fan satisfaction and identification towards the\r\nteam, as well as discovering the relationship between them. Furthermore, the research was\r\naimed at detecting a presumed correlation between identification of fans, and their\r\nsensitivity to the result of the games. Likewise, an attempt was made to find out whether\r\nincreasing fan satisfaction or fan identification indicates higher sponsor awareness.\r\nIn order to successfully implement the study, an on-line survey, interviews, and participant\r\nobservation was utilised, as well as statistical data obtained from Football Club JJK\r\nJyv\u00e4skyl\u00e4. With the analysis of the collected data, this study has found that improving onfield\r\nperformance triggers higher attendance and further opportunities in marketing. In\r\naddition, there is an existing relationship between factors that determine fan satisfaction\r\nand fan identification. Beside these, it has been concluded that JJK fans\u2019 sponsor awareness\r\nand attitude stand at a low level, therefore JJK\u2019s sponsorship strategy needs to be\r\nreorganised. Finally, it has been revealed that highly satisfied and identified fans are more\r\neager to buy a season ticket for the following season and recommendations were made how\r\nto establish and strengthen the JJK brand.\r\nImplementing the results of this work could help enhance the quality of marketing\r\nmanagement and raise the level of services provided to supporters and sponsors of the club.\r\nSimilarly, this topic area was performed under specific conditions related to Finland.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mihaly Szerovay (miszerov) on 2010-10-19 13:43:51.295693. Form: Master's Thesis publishing form (1 author) (https://kirjasto.jyu.fi/publish-and-buy/publishing-forms/masters-thesis-publishing-form-1-author). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-10-19T13:43:53Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201010193002.pdf: 366521 bytes, checksum: b74cef108de4f89310a48a1e936b2f7a (MD5)\r\nlicense.html: 4286 bytes, checksum: 07202bf976b0a6ede37fcb6e5570a840 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-10-19T13:43:53Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201010193002.pdf: 366521 bytes, checksum: b74cef108de4f89310a48a1e936b2f7a (MD5)\r\nlicense.html: 4286 bytes, checksum: 07202bf976b0a6ede37fcb6e5570a840 (MD5)\r\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "79 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "JJK Jyv\u00e4skyl\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Marketing analysis of JJK Jyv\u00e4skyl\u00e4, a first division football club in Finland", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201010193002", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikuntakasvatuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Sport Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "jyx.includeIn.OAI", "value": "true", "language": "", "element": "includeIn", "qualifier": "OAI", "schema": "jyx"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5032", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tapahtumamarkkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": 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