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[{"key": "dc.contributor.author", "value": "Lehtonen, Saara", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-09-29T09:31:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-09-29T09:31:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1136646", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/25285", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa tarkastellaan Etel\u00e4-Savon maakuntaliiton sidosryhm\u00e4suhteita yleisen sidosryhm\u00e4-teorian, yhteisty\u00f6l\u00e4hestymistavan ja kaksisuuntaisen symmetrisen viestinn\u00e4n n\u00e4k\u00f6kulmasta. Tutkimus pohjautuu maakuntaliiton tarpeeseen tehostaa maakunnallista viestint\u00e4yhteisty\u00f6t\u00e4 ja verkottumista maa-kunnan sis\u00e4ll\u00e4 toimivien tahojen v\u00e4lill\u00e4 saavuttaakseen synergiaetuja ja tuloksellisuutta. \n\nTutkimus on laadullinen case- eli tapaustutkimus. Tutkimuksessa selvitet\u00e4\u00e4n miten Etel\u00e4-Savon maakun-taliitto voi tehostaa maakunnan viestint\u00e4- ja markkinointitoimijoiden viestint\u00e4yhteisty\u00f6t\u00e4 ja verkottumis-ta. Tutkimuksessa esitet\u00e4\u00e4n konkreettisia toimenpide-ehdotuksia maakuntaliitolle siit\u00e4, miten ja mill\u00e4 keinoilla sen tulisi j\u00e4rjest\u00e4\u00e4 sidosryhm\u00e4toimintaansa ja sidosryhm\u00e4viestint\u00e4\u00e4 saavuttaakseen tavoitteensa maakunnallisen viestint\u00e4yhteisty\u00f6n parantumisesta. \n\nTutkimus on toteutettu kahdessa eri vaiheessa. Ensimm\u00e4inen vaihe toteutettiin viestint\u00e4yhteisty\u00f6tilaisuu-den ryhm\u00e4t\u00f6in\u00e4, jossa selvitettiin mit\u00e4 valmiuksia ja mahdollisuuksia maakunnallisella yhteisviestinn\u00e4l-l\u00e4 on ja miten siihen suhtaudutaan. Toinen vaihe toteutettiin viestint\u00e4yhteisty\u00f6kyselyn\u00e4, jossa selvitettiin maakunnallisen viestint\u00e4yhteisty\u00f6n l\u00e4ht\u00f6taso ja vastaajien halukkuus ja mahdollisuudet osallistua vies-tint\u00e4yhteisty\u00f6h\u00f6n. Sek\u00e4 viestint\u00e4yhteisty\u00f6tilaisuudesta ett\u00e4 viestint\u00e4yhteisty\u00f6kyselyst\u00e4 saatu aineisto ana-lysoitiin sis\u00e4ll\u00f6n analyysi\u00e4 k\u00e4ytt\u00e4en. Lis\u00e4ksi viestint\u00e4yhteisty\u00f6kyselyn aineiston analysoinnissa k\u00e4ytettiin SWOT-analyysi\u00e4. \n\nTutkimustulosten perusteella voidaan todeta, ettei Etel\u00e4-Savon maakunnassa olla valmiita laajamittaiseen yhteisviestint\u00e4\u00e4n. Yhteisviestinn\u00e4n kehitt\u00e4mist\u00e4 t\u00e4rke\u00e4mp\u00e4\u00e4 on kehitt\u00e4\u00e4 maakunnallista viestint\u00e4yhteis-ty\u00f6t\u00e4. Maakuntaliitto voi kehitt\u00e4\u00e4 maakunnallista viestint\u00e4yhteisty\u00f6t\u00e4 vain oman organisaation kautta kehitt\u00e4m\u00e4ll\u00e4 organisaation sidosryhm\u00e4viestint\u00e4\u00e4 ja ottamalla koordinaatiovastuun maakunnallisesta viestint\u00e4yhteisty\u00f6st\u00e4.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Saara Lehtonen (sainleht) on 2010-09-29 09:31:17.707157. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-09-29T09:31:20Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201009292795.pdf: 3171846 bytes, checksum: 8fb7a7186fd21468d33055a33685c12d (MD5)\nlicense.html: 5084 bytes, checksum: 8992f38767d015da5bb94d3563742280 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-09-29T09:31:20Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201009292795.pdf: 3171846 bytes, checksum: 8fb7a7186fd21468d33055a33685c12d (MD5)\nlicense.html: 5084 bytes, checksum: 8992f38767d015da5bb94d3563742280 (MD5)\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "151 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Etel\u00e4-Savon maakuntaliitto", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Maakunnallisen viestint\u00e4yhteisty\u00f6n tehostaminen sidosryhm\u00e4suhteita ja sidosryhm\u00e4viestint\u00e4\u00e4 kehitt\u00e4m\u00e4ll\u00e4 : case Etel\u00e4-Savon maakuntaliitto", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201009292795", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": 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