Traveller and fan identities of the Finnish football fans

This research deals with the Finnish football fans and their motives to travel and follow sports. The reason for studying this area is to increase information and knowledge about the consumer behaviour of sport fans. Special attention is paid to the question of why fans behave the way they do. Wh...

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Main Author: Tikander, Juha
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2010
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/25127
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author Tikander, Juha
author2 Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto
author_facet Tikander, Juha Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto Tikander, Juha Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto
author_sort Tikander, Juha
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description This research deals with the Finnish football fans and their motives to travel and follow sports. The reason for studying this area is to increase information and knowledge about the consumer behaviour of sport fans. Special attention is paid to the question of why fans behave the way they do. What factors affect fans’ decision making processes when they travel? Does sport have an influence on the travelling process? Are there any similarities between the reasons of travelling and attending sport events? In this study sport fans are divided into different fan types according to their motives to attend sport events as spectators and in different traveller typologies according their motives to travel abroad. The research was conducted as an online survey. The survey was posted to the active Finnish online football discussion forums, Futisforum and Futisforum2 and e-mail posted to the ELK (Finnish association of English league supporters) and SMJK (Official supporters club of Finnish national football team). The results were analysed using the quantitative methods, such as factor analysis and cross tabulation. The results of the research show that football fans are rather active travellers. For many fans attending a sport event is a reason to travel abroad. In addition, merely the possibility to attend a sport event had a definite influence in planning a trip abroad. The results also reveal that for the most Finnish football fans attending a sport event is a social activity. In fact it seems that the whole idea of being a fan is heavily based on its social nature. For most fans travelling seemed to be a good way of spending time with the family and friends. The reasons for travelling and attending sport events were strikingly similar. Besides gaining social experiences the main reasons for participating in sport events were entertainment value and new experiences. Based on this study it can be concluded that sport has an influence on fans’ decision making process when the decisions of the travel destination are being made. The study also indicates that reasons to travel and reasons to attend sport events are very similar to the fans. However, Finnish football fans can not be seen as a homogeneous group as they have multiple traveller and fan identities. The clear majority of the fans is, however motivated about new experiences, socialising and entertainment when travelling or attending sport events as spectators.
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The reason for studying this area is to increase information and knowledge about\r\nthe consumer behaviour of sport fans. Special attention is paid to the question of why\r\nfans behave the way they do. What factors affect fans\u2019 decision making processes when\r\nthey travel? Does sport have an influence on the travelling process? Are there any\r\nsimilarities between the reasons of travelling and attending sport events? In this study\r\nsport fans are divided into different fan types according to their motives to attend sport\r\nevents as spectators and in different traveller typologies according their motives to\r\ntravel abroad.\r\nThe research was conducted as an online survey. The survey was posted to the active\r\nFinnish online football discussion forums, Futisforum and Futisforum2 and e-mail\r\nposted to the ELK (Finnish association of English league supporters) and SMJK\r\n(Official supporters club of Finnish national football team). The results were analysed\r\nusing the quantitative methods, such as factor analysis and cross tabulation.\r\nThe results of the research show that football fans are rather active travellers. For many\r\nfans attending a sport event is a reason to travel abroad. In addition, merely the\r\npossibility to attend a sport event had a definite influence in planning a trip abroad. The\r\nresults also reveal that for the most Finnish football fans attending a sport event is a\r\nsocial activity. In fact it seems that the whole idea of being a fan is heavily based on its\r\nsocial nature. For most fans travelling seemed to be a good way of spending time with\r\nthe family and friends. The reasons for travelling and attending sport events were\r\nstrikingly similar. Besides gaining social experiences the main reasons for participating\r\nin sport events were entertainment value and new experiences.\r\nBased on this study it can be concluded that sport has an influence on fans\u2019 decision\r\nmaking process when the decisions of the travel destination are being made. The study\r\nalso indicates that reasons to travel and reasons to attend sport events are very similar to\r\nthe fans. However, Finnish football fans can not be seen as a homogeneous group as\r\nthey have multiple traveller and fan identities. The clear majority of the fans is, however\r\nmotivated about new experiences, socialising and entertainment when travelling or\r\nattending sport events as spectators.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Juha Tikander (jumatati) on 2010-09-22 11:26:31.075812. 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spellingShingle Tikander, Juha Traveller and fan identities of the Finnish football fans event sport tourism sport fan fandom football Liikunnan yhteiskuntatieteet Social Sciences of Sport 5032 liikuntatapahtumat fanius ihailijat matkailu jalkapallo
title Traveller and fan identities of the Finnish football fans
title_full Traveller and fan identities of the Finnish football fans
title_fullStr Traveller and fan identities of the Finnish football fans Traveller and fan identities of the Finnish football fans
title_full_unstemmed Traveller and fan identities of the Finnish football fans Traveller and fan identities of the Finnish football fans
title_short Traveller and fan identities of the Finnish football fans
title_sort traveller and fan identities of the finnish football fans
title_txtP Traveller and fan identities of the Finnish football fans
topic event sport tourism sport fan fandom football Liikunnan yhteiskuntatieteet Social Sciences of Sport 5032 liikuntatapahtumat fanius ihailijat matkailu jalkapallo
topic_facet 5032 Liikunnan yhteiskuntatieteet Social Sciences of Sport event sport tourism fandom fanius football ihailijat jalkapallo liikuntatapahtumat matkailu sport fan
url https://jyx.jyu.fi/handle/123456789/25127 http://www.urn.fi/URN:NBN:fi:jyu-201009222690
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