The success of communication in the Adventures of Joe Fin campaign : self-evaluated effects on health behaviour

The success of communication in the Adventures of Joe Fin campaign self-evaluated effects on health behaviour

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Bibliographic Details
Main Author: Mäkilä, Martta
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto, Yhteisöviestintä, Organizational Communication, 3131
Format: Master's thesis
Language:eng
Published: 2010
Subjects:
SuomiMies seikkailee -kampanja
integroitu viestintä
sosiaalinen markkinointi
kampanjat
terveys
kohdeviestintä
viestintä
terveysviestintä
miehet
keski-ikäiset
kohderyhmät
terveyskäyttäytyminen
tapahtumamarkkinointi
Online Access: https://jyx.jyu.fi/handle/123456789/24992
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The success of communication in the adventures of Joe Fin campaign : self-evaluated effects on health behaviour

The success of communication in the adventures of Joe Fin campaign : self-evaluated effects on health behaviour by Mäkilä, Martta

Published 2010
Master's thesis
Show all versions (3)

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