Marketing communication in Finnish industrial companies
Marketing communication has a significant role for profitable businesses in industrial markets, and its role is only expected to rise in the future. Especially, integrated marketing communication (IMC) and customer-oriented approach are universally regarded fundamental developments in the field of m...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/24852 |
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Marketing communication in Finnish industrial companies
Published 2010
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Master's thesis