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[{"key": "dc.contributor.author", "value": "J\u00e4ntti, Jussi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-07-30T07:08:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-07-30T07:08:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1133025", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24745", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Musiikki on maailmanlaajuisesti kymmenien miljardien arvoista liiketoimintaa. Viimeisen vuosikymmenen ajan musiikin ala on kohdannut uusia haasteita johtuen korvaavista tuotteista sek\u00e4 teknologisesta kehityksest\u00e4. Teknologinen kehitys on johtanut uusien liiketoimintamallien kehittymiseen ja kulutustottumusten muutoksiin. Muutoksen keskell\u00e4 mallit ovat vasta muotoutumassa ja viel\u00e4 ei tiedet\u00e4 millaisten mallien varaan ala tulee jatkossa rakentumaan. \n\nTyypillisesti musiikkialaa ovat hallinneet suuret levy-yhti\u00f6t ja my\u00f6s tutkimus on perinteisesti keskittynyt tarkastelemaan alaa ja sen ilmi\u00f6it\u00e4 suurten toimijoiden n\u00e4k\u00f6kulmasta. Toimialalla on suurien toimijoiden lis\u00e4ksi my\u00f6s lukuisia pienempi\u00e4 toimijoita, joilla on oma merkitt\u00e4v\u00e4 roolinsa. T\u00e4ss\u00e4 tutkimuksessa tarkastellaan n\u00e4iden pienten toimijoiden liiketoimintamahdollisuuksia musiikin muuttuvassa toimintaymp\u00e4rist\u00f6ss\u00e4. Tutkimuksen keskeisen\u00e4 tavoitteena on analysoida alan pienen yrityksen liiketoimintamallia, kartoittaa uusia liiketoimintamahdollisuuksia sek\u00e4 luoda toimintaehdotuksia liiketoimintamallin kehitt\u00e4miseksi. Jotta t\u00e4m\u00e4 olisi mahdollista, tulee musiikki- ja kulttuuriteollisuus yleisemminkin tarkastelun alle.\n\nTutkimus toteutettiin laadullisena tapaustutkimuksena, jossa tapauksena oli jyv\u00e4skyl\u00e4l\u00e4inen ohjelmatoimisto Kumina Music Oy. Aineisto ker\u00e4ttiin yritt\u00e4jilt\u00e4 avoimin haastatteluin. Lis\u00e4ksi haastateltiin musiikkialan eri asiantuntijoita kirjallisuudesta saatua tietoa tukemaan.\n\nTutkimustulosten perusteella pienten toimijoiden mahdollisuuksia on lukuisasti, mutta niiden hy\u00f6dynt\u00e4minen on kuitenkin haastavaa. Oikoreittej\u00e4 ei ole olemassa, vaan tulevaisuudessa menesty\u00e4kseen pienten toimijoiden on kiinnitett\u00e4v\u00e4 huomiota yritt\u00e4j\u00e4m\u00e4iseen toimintaan sek\u00e4 perinteisiin liiketoimintaan liittyviin tekij\u00f6ihin, kuten asiakasl\u00e4ht\u00f6isyyteen, informaation hankintaan, verkostoitumiseen, oman ammattitaidon kehitt\u00e4miseen ja toiminnan suunniteluun.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jussi J\u00e4ntti (jumijant) on 2010-07-30 07:08:06.325768. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-07-30T07:08:10Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201007302387.pdf: 1186670 bytes, checksum: 2409b5c81b87f4bdc4ef46d4d58cf913 (MD5)\nlicense.html: 4994 bytes, checksum: 98a3b521127338fb63d62c281d3f10eb (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-07-30T07:08:11Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201007302387.pdf: 1186670 bytes, checksum: 2409b5c81b87f4bdc4ef46d4d58cf913 (MD5)\nlicense.html: 4994 bytes, checksum: 98a3b521127338fb63d62c281d3f10eb (MD5)\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "124 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "liiketoimintamahdollisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "liiketoimintamalli", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "musiikkiteollisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulttuuriteollisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Pienen toimijan liiketoimintamahdollisuudet musiikin alalla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201007302387", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", 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