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[{"key": "dc.contributor.author", "value": "Oksanen, Maria", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-07-02T09:27:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-07-02T09:27:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24594", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkasteltiin sit\u00e4 kuinka radiokanavien imagot muodostuvat ja kuuluvat erityisesti kanavien lyhyiss\u00e4 kanava- ja ohjelmatunnuksissa. Samalla vertailtiin kuinka radiokanavien omat lausunnot kanaviensa imagosta vastasivat kohderyhm\u00e4ns\u00e4 kuuntelijoiden mielipiteit\u00e4. Tutkittavana ik\u00e4ryhm\u00e4n\u00e4 olivat 20!35-vuotiaat, sill\u00e4 t\u00e4m\u00e4 ik\u00e4ryhm\u00e4 tuntee radiokanavien valikoiman ja tarjonnan melko hyvin, mutta ei siltik\u00e4\u00e4n kuulu suurimpiin\r\nradionkuuntelijaik\u00e4luokkiin. Tutkimuksessa keskityttiin kahteen radiokanavaan, mutta tutkittiin kuitenkin ilmi\u00f6t\u00e4 yleisemm\u00e4ll\u00e4 tasolla. Tuloksissa selvisi, ett\u00e4 hyvin pienetkin \u00e4\u00e4nimateriaalit vaikuttavat radiokanavan luomaan kokonaiskuvaan ja imagoon. Radiokanavien antamat imagokuvat puolestaan vaikuttavat usein kuuntelijoilla kuunneltavan kanavan valintaan. Kuuntelijoiden mielipiteet radiokanavien imagosta vastasivat melko hyvin kanavien omia imgotavoitteita.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Hannele Saari (hansaari@jyu.fi) on 2010-07-02T09:27:58Z\nNo. of bitstreams: 2\nOksanen_Kand.pdf: 445711 bytes, checksum: 51ea2665e9ee70d67b34e9d55429d446 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-07-02T09:27:58Z (GMT). No. of bitstreams: 2\nOksanen_Kand.pdf: 445711 bytes, checksum: 51ea2665e9ee70d67b34e9d55429d446 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "maago", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mielikuvat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "radiokanavat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "profilointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Radiokanavien imagon muodostuminen ja kuuluminen kanavien tunnuksissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201007022228", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musicology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musiikkitiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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