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[{"key": "dc.contributor.author", "value": "Korhonen, Jussi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-07-01T11:45:01Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-07-01T11:45:01Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24567", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Korhonen, Jussi Tapani\r\nTietoj\u00e4rjestelm\u00e4tieteen kandidaatintutkielma / Jussi Korhonen\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2010.\r\n40 s.\r\nKandidaatintutkielma\r\nTutkielmassa selvitet\u00e4\u00e4n kirjallisuuskatsauksen kautta tekij\u00f6it\u00e4, jotka\r\nvaikuttavat CRM:n k\u00e4ytt\u00f6\u00f6notossa onnistumiseen. Tutkielmassa esitell\u00e4\u00e4n\r\nCRM:n m\u00e4\u00e4ritelm\u00e4, kartoitetaan CRM-j\u00e4rjestelm\u00e4\u00e4 sek\u00e4 sen osia, selvitet\u00e4\u00e4n\r\nmiksi CRM:\u00e4\u00e4 tulisi tarkastella strategisesta n\u00e4k\u00f6kulmasta sek\u00e4\r\nhavainnollistetaan hy\u00f6tyj\u00e4 joita CRM:ll\u00e4 on mahdollista saavuttaa. T\u00e4m\u00e4n\r\nj\u00e4lkeen tuodaan esille kirjallisuudessa esitettyj\u00e4 tekij\u00f6it\u00e4, joiden on havaittu\r\nolevan syyn\u00e4 CRM:n surullisenkin kuuluisaan onnistumistodenn\u00e4k\u00f6isyyteen.\r\nN\u00e4iden havaintojen pohjalta esitell\u00e4\u00e4n tekij\u00e4t, jotka k\u00e4ytt\u00f6\u00f6notossa tulisi\r\nhuomioida. Tutkielman aihealueita k\u00e4sitell\u00e4\u00e4n ihmiskeskeisten tekij\u00f6iden,\r\nprosessien sek\u00e4 teknologian kautta. Aihe on sek\u00e4 kovin ajankohtainen ett\u00e4\r\neritt\u00e4in mielenkiintoinen. CRM on her\u00e4tt\u00e4nyt yrityksiss\u00e4 innostuksen, joka\r\njohtaa usein harkitsemattomiin investointeihin ja ep\u00e4tyydytt\u00e4viin\r\nlopputuloksiin. Tutkimus osoittaa CRM:n olevan kokonaisvaltainen ja\r\nmonimutkainen ratkaisu, jonka onnistunut k\u00e4ytt\u00f6\u00f6notto vaatii mittavia\r\norganisatorisia muutoksia.\r\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2010-07-01T11:45:00Z\nNo. of bitstreams: 2\nJussi.Korhonen.pdf: 337532 bytes, checksum: e7e2e2cacaf00efd074512e4d3292978 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-07-01T11:45:01Z (GMT). No. of bitstreams: 2\nJussi.Korhonen.pdf: 337532 bytes, checksum: e7e2e2cacaf00efd074512e4d3292978 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologia", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ihmiskeskeiset tekij\u00e4t", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "prosessit", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CRM-strategia", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakasl\u00e4ht\u00f6isyys", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "customer relationship management", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuuksienhallinta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CRM", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "CRM -k\u00e4ytt\u00f6\u00f6notossa huomioitavat tekij\u00e4t", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201007012207", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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