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[{"key": "dc.contributor.author", "value": "Hokkanen, Hanna-Kaisa", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-06-29T14:13:23Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-06-29T14:13:23Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1132065", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24540", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tammikuussa 2008 Nokia p\u00e4\u00e4tti lopettaa Saksassa toimivan Bochumin tehtaansa toiminnan ja irtisanoa tehtaan 2 300 ty\u00f6ntekij\u00e4\u00e4. T\u00e4m\u00e4 p\u00e4\u00e4t\u00f6s johti uutistulvaan saksalaisessa lehdist\u00f6ss\u00e4. Ilmi\u00f6st\u00e4 kehittyi poliittisesti arkaluontoinen, kun saksalaiset poliitikot ottivat oman jyrk\u00e4n kantansa tapahtumalle ja julistivat boikotin Nokiaa vastaan.\n\nT\u00e4m\u00e4n ty\u00f6n tarkoituksena on tarkastella, miten Nokiaa kuvattiin Bochumin tehtaan tapahtumien aikana saksalaisessa Frankfurter Allgemeine Zeitung -sanomalehdess\u00e4. Analyysiss\u00e4 tutkitaan kriittisen diskurssianalyysin keinoin lehden Kommentar -kirjoitusten nime\u00e4misi\u00e4 sek\u00e4 diskursseja, jotka liittyv\u00e4t Nokiaan ja Bochumin tehtaan sulkemiseen. Nime\u00e4misten ja diskurssien avulla rakennetaan representaatiota Nokiasta.\n\nAnalyysi osoitti, ett\u00e4 tehtaan sulkeminen oli monivivahteinen ja tunteikas prosessi. Kommenttien Nokia -representaatio muodostui monista, my\u00f6s vastakkaisista, argumenteista. Nokia nimettiin k\u00e4nnyk\u00f6iden markkinajohtajaksi, mutta my\u00f6s mm. riistoyhti\u00f6ksi ja tukiaishein\u00e4sirkaksi. Diskurssit loivat representaatiota mm. niin menestyksen kuin syyt\u00f6ksien n\u00e4k\u00f6kulmista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hanna Hokkanen (hamahokk) on 2010-06-29 14:13:20.540352. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-06-29T14:13:23Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201006292176.doc: 1730560 bytes, checksum: 89f890bbf46d055a4afaeaa750ab9374 (MD5)\r\nlicense.html: 5159 bytes, checksum: ca8431ebea2a10edf09e803fdc817793 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-06-29T14:13:23Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201006292176.doc: 1730560 bytes, checksum: 89f890bbf46d055a4afaeaa750ab9374 (MD5)\r\nlicense.html: 5159 bytes, checksum: ca8431ebea2a10edf09e803fdc817793 (MD5)\r\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "67 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "deu", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Nokia", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Frankfurter Allgemeine Zeitung", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Subventionsheuschrecke oder Weltmarktfu\u0308hrer? : Nokia-Repr\u00e4sentation in den Kommentaren der Frankfurter Allgemeinen Zeitung nach der Ver\u00f6ffentlichung der Fabrikschliessung in Bochum - eine diskursanalytische Untersuchung", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201006292176", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Saksan kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "German Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "308", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tehtaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "irtisanominen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Saksa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Bochum", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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