| fullrecord |
[{"key": "dc.contributor.author", "value": "Hakola, Jenni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-06-28T11:35:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-06-28T11:35:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1132026", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24522", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena on tuottaa ymm\u00e4rryst\u00e4 elintarvikepakkauksen roolista kuluttajan kokeman arvon muodostumisessa kussakin osto- ja k\u00e4ytt\u00f6prosessin vaiheessa. Tutkimus selvitt\u00e4\u00e4 my\u00f6s, millaisia ominaisuuksia kuluttajat pit\u00e4v\u00e4t t\u00e4rkein\u00e4 elintarvikepakkauksissa prosessin kuluessa. \nTutkielman aineisto ker\u00e4ttiin kvalitatiivisesti narratiivisen tutkimuksen ja teemahaastattelun yhdistelm\u00e4ll\u00e4 12 keskustelutilanteessa, ja se analysoitiin rakenneanalyysin avulla.\nAineistosta k\u00e4y ilmi, ett\u00e4 kuluttajien kokema arvo elintarvikepakkauksista vaihtelee huomattavasti prosessin aikana, mutta arvon kokeminen on usein alitajuista eiv\u00e4tk\u00e4 kuluttajat tiedosta pakkauksen merkityst\u00e4. Ennen ostoa ja ostohetkell\u00e4 pakkauksen teht\u00e4v\u00e4n\u00e4 on ulkoasullaan, kuten grafiikalla ja muodolla, kiinnitt\u00e4\u00e4 kuluttajan huomio ja edesauttaa ostop\u00e4\u00e4t\u00f6ksen tekoa. Uudet ja uusiutuvat pakkaukset luovat episteemist\u00e4 arvoa, kun taas pakkausten esteettisyys, lapsuudesta saakka s\u00e4ilynyt malli ja eri aistein havaittavat ominaisuudet tukevat tunneper\u00e4ist\u00e4 arvokokemusta. Tietyn brandin pakkauksen ostaminen on vahvasti tilannekohtaista ja kytkeytyy sosiaalisiin hetkiin ja muiden kanssa kuluttamiseen. Kaupasta kotiin siirrytt\u00e4ess\u00e4 p\u00e4\u00e4asiallisimmaksi arvokokemukseksi muodostuvat funktionaaliset ominaisuudet eli pakkauksen k\u00e4yt\u00f6n toimivuus. H\u00e4vitysvaiheessa nousee monesti esille kuluttajien lyhytn\u00e4k\u00f6isyys valintoja teht\u00e4ess\u00e4, sill\u00e4 ongelmat tyhjien pakkausten h\u00e4vitt\u00e4misess\u00e4 koon, muodon tai materiaalin vuoksi eiv\u00e4t aina n\u00e4y ostohetken valinnoissa. Kuluttajien arvoissa ja kulutusk\u00e4ytt\u00e4ytymisess\u00e4 n\u00e4kyy selke\u00e4 ristiriita; yht\u00e4\u00e4lt\u00e4 kuluttajat arvostavat ekologisuutta, toisaalta luksusta. Vastuullisuuden kanssa kilpailee yksil\u00f6n itsekeskeinen n\u00e4k\u00f6kanta.\nTulokset osoittavat, ett\u00e4 pakkauksen ymm\u00e4rt\u00e4minen kapeasti visuaalisena huomionher\u00e4tt\u00e4j\u00e4n\u00e4 on riitt\u00e4m\u00e4t\u00f6nt\u00e4. Erilaiset pakkauksen ominaisuudet ovat arvokkaita osto- ja k\u00e4ytt\u00f6prosessin eri vaiheissa ollen mukana kuluttajan arvon kokemuksissa.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jenni Hakola (jejohako) on 2010-06-28 11:35:46.457685. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-06-28T11:35:48Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201006282167.pdf: 633390 bytes, checksum: e309be15bc42a05ffa6df62c1dd9a4b9 (MD5)\nlicense.html: 5071 bytes, checksum: 969a7a25abda56c22d861a433c5d2532 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-06-28T11:35:48Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201006282167.pdf: 633390 bytes, checksum: e309be15bc42a05ffa6df62c1dd9a4b9 (MD5)\nlicense.html: 5071 bytes, checksum: 969a7a25abda56c22d861a433c5d2532 (MD5)\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "118 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Arvo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "elintarvikepakkaus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajan kokema arvo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "narratiivi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pakkauselementit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pakkaussuunnittelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pakkausviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Muovipakkaukset, ne on niin syntisi\u00e4 : tutkimus kuluttajien elintarvikepakkauksista kokemasta arvosta osto- ja k\u00e4ytt\u00f6prosessin vaiheissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Tutkimus kuluttajien elintarvikepakkauksista kokemasta arvosta osto- ja k\u00e4ytt\u00f6prosessin vaiheissa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201006282167", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pakkaukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintarvikkeet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|