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[{"key": "dc.contributor.author", "value": "Palonen, Heidi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-06-16T13:45:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-06-16T13:45:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24434", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmani tarkoituksena on selvitt\u00e4\u00e4, millainen asema ruotsin kielell\u00e4 on Keski-Suomen matkailualan yrityksiss\u00e4. Tarkastelen ruotsin n\u00e4kyvyytt\u00e4 yritysten www-sivustoilla sek\u00e4 k\u00e4sittelen sit\u00e4, miten t\u00e4rke\u00e4n\u00e4 kriteerin\u00e4 ruotsin kielen taitamista pidet\u00e4\u00e4n asiakaspalvelijoiden rekrytoinnissa. Vertaan ruotsin asemaa muiden kielten asemaan yrityksiss\u00e4. Pyrin tutkielmassani my\u00f6s selvitt\u00e4m\u00e4\u00e4n niit\u00e4 tekij\u00f6it\u00e4, jotka vaikuttavat erityisesti ruotsin positioon yrityksiss\u00e4.\r\n\r\nTutkimuksessa on mukana 20 yrityst\u00e4, joista jokainen sijaitsee eri paikkakunnalla. Yritykset ovat joko mikroyrityksi\u00e4 tai pieni\u00e4 yrityksi\u00e4, ja niiden toimenkuvat vaihtelevat. Tutkimuksen p\u00e4\u00e4asiallisena tiedonker\u00e4ysmetodina k\u00e4ytettiin kyselylomaketta, joka l\u00e4hetettiin s\u00e4hk\u00f6postitse yritysten henkil\u00f6st\u00f6p\u00e4\u00e4llik\u00f6ille tai muun vastaavan viran omaaville henkil\u00f6ille. Kyselyyn vastasi 14 henkil\u00f6\u00e4. \r\n \r\nTutkimuksessa selvisi, ett\u00e4 ruotsin asema yrityksiss\u00e4 on melko heikko. Vain yhden yrityksen kotisivuilla oli tietoa ruotsin kielell\u00e4, ja selv\u00e4 enemmist\u00f6 kyselylomakkeeseen vastanneista oli sit\u00e4 mielt\u00e4, ett\u00e4 heid\u00e4n edustamansa yrityksen asiakaspalvelijoiden ei ole erityisen t\u00e4rke\u00e4\u00e4 osata ruotsia. Englannin kielen taitamista sen sijaan vaadittiin jokaisessa yrityksess\u00e4, ja erityisesti saksan ja ven\u00e4j\u00e4n kielitaito n\u00e4htiin etuna asiakaspalvelijoiden rekrytoinnissa. Kyselylomakevastausten perusteella merkitt\u00e4vin syy ruotsin heikkoon asemaan on Keski-Suomi alueena vain pieni osa yritysten asiakkaista on ruotsinkielisi\u00e4. T\u00e4m\u00e4n lis\u00e4ksi my\u00f6s ty\u00f6ntekij\u00f6iden asenteet kielt\u00e4 kohtaan sek\u00e4 ruotsinkielisten asiakkaiden kyvykkyys ja halu kommunikoida joko suomeksi tai englanniksi vaikuttavat ruotsin kielen asemaan tutkimukseen osallistuneissa yrityksiss\u00e4.\u00a0\u00a0\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Cecilia Hedlund (incehedl@jyu.fi) on 2010-06-16T13:45:11Z\r\nNo. of bitstreams: 2\r\nHeidi_Palonen_prosem3_vt2010.doc: 314880 bytes, checksum: 54242ece36c5fa9d70266a4c25a423e3 (MD5)\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-06-16T13:45:11Z (GMT). No. of bitstreams: 2\r\nHeidi_Palonen_prosem3_vt2010.doc: 314880 bytes, checksum: 54242ece36c5fa9d70266a4c25a423e3 (MD5)\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "swe", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kielen asema", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ruotsin kieli", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Keski-Suomi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "matkailuala", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Svenska spr\u00e5kets st\u00e4llning i f\u00f6retag inom resebranschen i mellersta Finland", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201006162081", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Swedish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ruotsin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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