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[{"key": "dc.contributor.author", "value": "Ekola, Tytti", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-06-11T12:50:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-06-11T12:50:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24397", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "\u00a0Mainonnan m\u00e4\u00e4r\u00e4 lis\u00e4\u00e4ntyy eri medioissa ja sen my\u00f6t\u00e4 mainonta vaikuttaa\r\nk\u00e4ytt\u00e4ytymiseemme yh\u00e4 enemm\u00e4n. Maailman globalisoituessa englannin kielen rooli\r\nmuuttuu my\u00f6s mainonnassa. Englanti on usein monikielisen mainonnan suosituin\r\nvieras kieli maailmanlaajuisesti ja sit\u00e4 hy\u00f6dynnet\u00e4\u00e4n suomalaisessa lehtimainonnassa\r\nyh\u00e4 enenev\u00e4ss\u00e4 m\u00e4\u00e4rin. Englannin kielt\u00e4 sek\u00e4 englannin ja suomen kielen v\u00e4list\u00e4\r\nkoodinvaihtoa suomalaisessa mainonnassa on tutkittu aiemminkin, mutta\r\nhuomioimatta on j\u00e4\u00e4nyt englannin kielen m\u00e4\u00e4r\u00e4 suomen kieleen verrattuna.\r\nT\u00e4m\u00e4n kandidaatintutkielman tarkoituksena oli selvitt\u00e4\u00e4 miss\u00e4 suhteessa suomen kieli\r\non korvattu englannin kielell\u00e4 kahden suomalaisen yleisaikakauslehtien, Imagen ja\r\nSuomen Kuvalehden mainoksissa vuoden 2009 numeroissa. Lis\u00e4ksi ty\u00f6ss\u00e4 analysoitiin\r\nenglannin n\u00e4kyvyytt\u00e4 mainoksissa.\r\nTulokset osoittivat selke\u00e4sti, ett\u00e4 englannin kielt\u00e4 k\u00e4ytettiin lehtimainoksissa\r\nt\u00e4rkeimmiss\u00e4 osissa ja yleisimmin lauseketasolla. Tulos oli yhtenev\u00e4 aikaisempien\r\ntutkimuksien tulosten kanssa, joiden mukaan englannin kielt\u00e4 k\u00e4ytet\u00e4\u00e4n suomalaisissa\r\nlehtimainoksissa usein n\u00e4kyviss\u00e4 osissa, mutta m\u00e4\u00e4r\u00e4llisesti v\u00e4h\u00e4n. Tutkimustulosten\r\nperusteella ei kuitenkaan voida tehd\u00e4 laajempia yleistyksi\u00e4. Lis\u00e4tutkimus voisi\r\nlaajentua lehtimainosten kielen ominaispiirteiden l\u00e4hemp\u00e4\u00e4n tarkasteluun.\u00a0\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Katja Mantyla (kmantyla@cc.jyu.fi) on 2010-06-11T12:50:39Z\nNo. of bitstreams: 2\nEkola_Kandi.pdf: 507106 bytes, checksum: 4f1ea553fb40b9d8bbaee9a0d4d97125 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-06-11T12:50:40Z (GMT). No. of bitstreams: 2\nEkola_Kandi.pdf: 507106 bytes, checksum: 4f1ea553fb40b9d8bbaee9a0d4d97125 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "English as a lingua franca", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "code-switching", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Print advertising", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Pantilliset on tour : Code-switching in Finnish magazine advertisements", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201006112049", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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