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[{"key": "dc.contributor.author", "value": "Pollari, Sanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-06-09T07:45:01Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-06-09T07:45:01Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1130867", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/24322", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa kartoitettiin laskenta-ammattilaisten stereotypioita rakentavia diskursseja, joita Talousel\u00e4m\u00e4-lehdess\u00e4 on k\u00e4ytetty 70- ja 80-luvuilla. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin diskurssianalyysia, ja analysoinnin kohteena olivat artikkelit, joissa viitattiin laskentatoimen parissa ty\u00f6skenteleviin henkil\u00f6ihin. Huomiota kiinnitettiin my\u00f6s stereotypioiden sukupuolittumiseen. T\u00e4m\u00e4 laadullinen tutkimus koostuu rajatun alueen syv\u00e4llisest\u00e4 analysoinnista, jossa on otettu huomioon tutkijan oman kontekstin ja kulttuuritaustan vaikutus tutkimuksen objektiivisuuteen.\nTutkimusaineistosta nousi esiin useampia diskursseja, jotka rakensivat laskenta-ammattilaisten stereotypioita tuoden niihin maskuliinisia piirteit\u00e4 ja v\u00e4litt\u00e4en kuvaa pikkutarkoista, tylsist\u00e4 ja erit\u00e4ytyneist\u00e4 henkil\u00f6ist\u00e4. Rakennetut stereotypiat olivat hyvin samankaltaisia kuin aiemmissa tutkimuksissa ulkomailla on tullut esiin. Joissain diskursseissa oli huomattavissa poikkeuksiakin, kuten esimerkiksi peruslaskentaty\u00f6n kuuluminen stereotyyppisesti naisille. Vahvasti esill\u00e4 oli my\u00f6s diskurssi, jossa vaiettiin t\u00e4ysin konkreettisista henkil\u00f6ist\u00e4, jotka tuottavat laskentainformaation.\nDiskurssik\u00e4yt\u00e4nn\u00f6n muutokset kahden vuosikymmenen v\u00e4lill\u00e4 oli mahdollista kartoittaa, koska aineistona olivat vuosina 1971 ja 1981 ilmestyneet lehdet. Koska diskurssianalyysi on kontekstisidonnaista, otettiin eri vuosikymmenien v\u00e4lisess\u00e4 vertailussa huomioon kontekstin muuttuminen. Diskurssit muuttuivat huomattavasti vuosikymmenten v\u00e4lill\u00e4. Uutena laskenta-ammattilaisten stereotypian piirteen\u00e4 ilmeni kierous ja rikollisuus, jotka v\u00e4littyiv\u00e4t muuttuneesta diskurssik\u00e4yt\u00e4nn\u00f6st\u00e4. My\u00f6s viitteit\u00e4 stereotypioiden sukupuolittumisen lievenemisest\u00e4 alkoi esiinty\u00e4 diskurssik\u00e4yt\u00e4nn\u00f6ss\u00e4.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Sanna Pollari (sakapoll) on 2010-06-09 07:44:58.332996. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-06-09T07:45:01Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201006092021.pdf: 3388816 bytes, checksum: 81ec4b4888ee1a22aea965ea6e931832 (MD5)\nlicense.html: 5068 bytes, checksum: dba271e9fe1cab42bb94592b32d88e68 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-06-09T07:45:01Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201006092021.pdf: 3388816 bytes, checksum: 81ec4b4888ee1a22aea965ea6e931832 (MD5)\nlicense.html: 5068 bytes, checksum: dba271e9fe1cab42bb94592b32d88e68 (MD5)\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "109 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Talousel\u00e4m\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Talousel\u00e4m\u00e4-lehden 70- ja 80-luvuilla rakentamat laskenta-ammattilaisten stereotypiat : laskentamiehist\u00e4 tylsiin kirstunvartijoihin", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201006092021", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", 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