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[{"key": "dc.contributor.author", "value": "Tikkanen, Tarja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-05-20T09:33:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-05-20T09:33:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1129624", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/23591", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nyky\u00e4\u00e4n organisaatioiden verkkosivut ovat p\u00e4\u00e4asiallinen kanava ty\u00f6ntekij\u00f6iden rekrytoinnissa. Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 millaista organisaatioiden rekrytointiviestint\u00e4 on verkkosivujen rekrytointiosioissa. Ty\u00f6n tavoitteena oli my\u00f6s kehitt\u00e4\u00e4 rekrytointiviestinn\u00e4n malli.\n\nTutkimuskysymykset olivat 1) millaista organisaatioinformaatiota verkkosivujen rekrytointiosiot sis\u00e4lt\u00e4v\u00e4t ja 2) millaisia ovat ty\u00f6ntekij\u00f6iden tarinat rekrytointiosioissa. Tutkimus keskittyi tarkastelemaan rekrytointiprosessin alkuvaiheen viestint\u00e4\u00e4. \n\nTutkimusaineisto koostui Suomen parhaat ty\u00f6paikat -listan organisaatioiden verkkosivujen rekrytointiosioista. Kohdeorganisaatioiden rekrytointiosioiden sis\u00e4lt\u00f6\u00e4 analysoitiin sis\u00e4ll\u00f6nanalyysin keinoin. Tutkimuksen l\u00e4hestymistapa oli laadullinen. \n\nRekrytointiprosessin alkuvaiheessa houkuttelevaan rekrytointiviestint\u00e4\u00e4n sis\u00e4ltyy organisaation esittely ty\u00f6nantajana ja ty\u00f6paikkana, ty\u00f6ntekij\u00f6iden tarinat ja ty\u00f6teht\u00e4v\u00e4kuvaukset. Verkkosivuilla vuorovaikutussuhde pyrit\u00e4\u00e4n luomaan kolmella tasolla: yksil\u00f6n ja organisaation v\u00e4lille, yksil\u00f6n ja ryhm\u00e4n v\u00e4lille sek\u00e4 yksil\u00f6n ja ty\u00f6n v\u00e4lille. Rekrytointiviestinn\u00e4n avulla kuvataan toivottua hakijaprofiilia ja erityisesti niit\u00e4 laadullisia ominaisuuksia, joita hakijalta toivotaan. Verkkorekrytoinnin avulla tavoitellaan ty\u00f6ymp\u00e4rist\u00f6\u00f6n ja ty\u00f6yhteis\u00f6\u00f6n sopivia ty\u00f6ntekij\u00f6it\u00e4. Rekrytointiviestint\u00e4 on houkuttelevaa ja my\u00f6s realistista.\n\nTy\u00f6ss\u00e4 esitell\u00e4\u00e4n my\u00f6s, millainen on tyypillinen verkkosivujen rekrytointiosion sis\u00e4lt\u00f6. Osana organisaation rekrytointiviestint\u00e4\u00e4 esitell\u00e4\u00e4n, millainen on tyypillinen ty\u00f6ntekij\u00e4n tarina. Lopuksi esitell\u00e4\u00e4n tulosten pohjalta kehitetty rekrytointiviestinn\u00e4n malli.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tarja Tikkanen (tatutikk) on 2010-05-20 09:33:23.749797. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-05-20T09:33:26Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201005201874.pdf: 572027 bytes, checksum: 2ee3179d3cfe9cfaf3aadb7f6ffe9b02 (MD5)\nlicense.html: 5000 bytes, checksum: fee76f019a4383f955576e207676929d (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-05-20T09:33:26Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201005201874.pdf: 572027 bytes, checksum: 2ee3179d3cfe9cfaf3aadb7f6ffe9b02 (MD5)\nlicense.html: 5000 bytes, checksum: fee76f019a4383f955576e207676929d (MD5)\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "137 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Rekrytointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maine", 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