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[{"key": "dc.contributor.author", "value": "Moilanen, Panu", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Aarnio, Antti", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Penttil\u00e4, Jari", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-02-05T17:58:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-02-05T17:58:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2001", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1124026", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/22903", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sanomalehdist\u00f6ll\u00e4 on perinteisesti ollut Suomessa eritt\u00e4in vahva asema. Viime vuosikymmenen ajan sanomalehtien yhteenlaskettu levikki on kuitenkin jatkuvasti laskenut, ja lehtien osuus mediamainonnasta pienentynyt. Kiristyv\u00e4 kilpailu kuluttajien ajank\u00e4yt\u00f6st\u00e4 ja mainostajien markoista onkin saanut lehdet miettim\u00e4\u00e4n, miten asiakassuhteita voitaisiin lujittaa ja asiakastyytyv\u00e4isyytt\u00e4 parantaa. T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, miten asiakassuhdemarkkinoinnin paradigmaa ja sit\u00e4 tukevia asiakashallintaj\u00e4rjestelmi\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 sanomalehtitoimialalla ja erityisesti lehtien levikkimarkkinoinnissa.\r\n\r\nTutkimus on konstruktiivinen, soveltava tapaustutkimus. Sen toimeksiantajina oli seitsem\u00e4n Suomen suurimpiin kuuluvaa sanomalehte\u00e4 ja er\u00e4s j\u00e4rjestelm\u00e4toimittaja. Tutkielman teoreettisessa osassa perehdyt\u00e4\u00e4n asiakassuhdemarkkinoinnin ja markkinoinnin tietoj\u00e4rjestelmien teoriaan, tietosuojalains\u00e4\u00e4d\u00e4nn\u00f6n j\u00e4rjestelmille asettamiin rajoitteisiin, sek\u00e4 sanomalehteen tuotteena ja sen levikkimarkkinoinnin ongelmiin. Tutkimuksen empiirisen osan tavoitteena oli kuvata sanomalehtialan tarpeita palveleva asiakashallintaj\u00e4rjestelm\u00e4. Kuvaus perustuu mainittuun teoriaan ja toimeksiantajaorganisaatioissa suoritettuihin teemahaastatteluihin sek\u00e4 tutkimukseen liittyen j\u00e4rjestettyihin lukuisiin ty\u00f6pajoihin (workshop).\r\n\r\nTutkimuksessa mallinnettu asiakashallintaj\u00e4rjestelm\u00e4 havaittiin sis\u00e4isesti ja ulkoisesti toimivaksi: se t\u00e4ytti teoreettisessa osuudessa toiminnallisuudelle asetetut kriteerit ja my\u00f6s tutkimuksen toimeksiantajat totesivat esitetyn asiakashallintaj\u00e4rjestelm\u00e4n t\u00e4ytt\u00e4v\u00e4n ne vaatimukset, joita ne olivat sille asettaneet.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Panu Moilanen (pjmoilan) on 2010-02-05 17:58:32.865877. Form: Pro gradu -lomake (2 tekij\u00e4\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-2-tekijaa). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-02-05T17:58:36Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201002051190.pdf: 792279 bytes, checksum: 3a9a36b976a3774de50f26a66c298fb9 (MD5)\r\nlicense.html: 5550 bytes, checksum: b94d3ae03f6c76f54459619c4446911e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-02-05T17:58:36Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201002051190.pdf: 792279 bytes, checksum: 3a9a36b976a3774de50f26a66c298fb9 (MD5)\r\nlicense.html: 5550 bytes, checksum: b94d3ae03f6c76f54459619c4446911e (MD5)\r\n Previous issue date: 2001", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "172 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sanomalehdet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tietoj\u00e4rjestelm\u00e4t", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suhdemarkki\u00acnoin\u00ac\u00acti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakasl\u00e4ht\u00f6isyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakassuhde", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "levikki", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tietosuoja", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "henkil\u00f6tietolaki", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Asiakassuhdemarkkinointi ja sanomalehtien asiakashallinta : konstruktiivinen tutkimus transitionaalisella toimialalla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201002051190", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": 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