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[{"key": "dc.contributor.author", "value": "L\u00c4hteenm\u00e4ki, Suvi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-12-14T13:46:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-12-14T13:46:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2009", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/22552", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "\u00a0Matkailu on yksi suurimmista elinkeinoista maailmassa, ja se on kasvanut huomattavalla\r\nvauhdilla viimeisten vuosikymmenten aikana. My\u00f6s Uudessa-Seelannissa matkailu on yksi\r\nmaan t\u00e4rkeimmist\u00e4 elinkeinoaloista ja ty\u00f6llist\u00e4jist\u00e4. Uudesta-Seelannista l\u00f6ytyy useita\r\nerilaisiin aktiviteetteihin erikoistuneita matkailuyrityksi\u00e4. Seikkailumatkailulla on\r\nmerkitt\u00e4v\u00e4 rooli matkailussa, esimerkiksi benji-hypyst\u00e4 on tullut yksi maan\r\nmatkailuikoneista. T\u00e4ss\u00e4 tutkimuksessa keski\u00f6ss\u00e4 oli seikkailumatkailun rooli Uuden-\r\nSeelannin matkailullisen imagon luomisessa.\r\nInternet tarjoaa nykyp\u00e4iv\u00e4n\u00e4 t\u00e4rke\u00e4n markkinointikanavan, erityisesti matkailuyrityksille.\r\nMatkailuesitteiden m\u00e4\u00e4r\u00e4 ja merkitys on v\u00e4hentynyt huomattavasti Internetin yleistyess\u00e4.\r\nT\u00e4m\u00e4 tutkielma keskittyi tutkimaan yhteens\u00e4 15 yrityksen internetsivuja, yritysten\r\ntarjotessa monia erilaisia aktiviteetteja ja seikkailuja matkailutuotteina. Tarkastelun\r\nkohteena oli erityisesti kieli, ja miten Uutta-Seelantia kuvattiin kielen avulla. Tarkastelu\r\njaettiin kahteen osaan: eksplisiittiseen ja implisiittiseen. Eksplisiittinen tarkastelu keskittyi\r\ntutkimaan, miss\u00e4 kontekstissa sana Uusi-Seelanti esiintyi. Implisiittinen tarkastelu\r\npuolestaan tutki internetsivujen tekstej\u00e4 kokonaisuudessaan, ja mill\u00e4 tavoilla ne toivat\r\nUutta-Seelantia esiin. Kummassakin tulivat esiin luonnollisesti positiiviset kuvailut\r\nyrityksest\u00e4 ja sen tarjoamista aktiviteeteista. Koska l\u00e4hes kaikki aktiviteetit sijoittuvat\r\nluonnonymp\u00e4rist\u00f6ihin, luonto ja sen kuvaileminen nousivat vahvasti esiin. Luonto on\r\nUuden-Seelannin keskeisin matkailuvaltti, jonka varaan my\u00f6s sen markkinointi nojaa, joten\r\nt\u00e4m\u00e4n tutkimuksen pohjalta seikkailumatkailuyritysten internetsivut vain vahvistavat ja\r\ntukevat t\u00e4t\u00e4 asiaa.\r\nTutkimus tarjoaa n\u00e4k\u00f6kulmia kielen ja matkailun tutkimukseen internetsivujen\r\nkontekstissa, jossa vastaavaa aikaisempaa tutkimusta ei ole viel\u00e4 tehty merkitt\u00e4viss\u00e4\r\nm\u00e4\u00e4rin. Yksitt\u00e4isten sanojen ja sanaluokkien l\u00e4heisempi tarkastelu voisi tarjota lis\u00e4\u00e4\r\nmielenkiintoista tutkittavaa kielen kannalta. Toisaalta my\u00f6s matkailun internetsivujen\r\nkuvien ja videoiden merkitys mielikuvien luomisessa olisi t\u00e4rke\u00e4\u00e4 kokonaisvaltaisemman\r\ntutkimuksen kannalta.\u00a0\u00a0\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Katja Mantyla (kmantyla@cc.jyu.fi) on 2009-12-14T13:46:20Z\nNo. of bitstreams: 2\nL\u00e4hteenm\u00e4ki-HuK.pdf: 126042 bytes, checksum: b70309f2bc95daea8a282d305795d2b5 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-12-14T13:46:20Z (GMT). No. of bitstreams: 2\nL\u00e4hteenm\u00e4ki-HuK.pdf: 126042 bytes, checksum: b70309f2bc95daea8a282d305795d2b5 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "language", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "websites", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "New Zealand", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "adventure tourism", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "A land of mystical beauty, living wonder and unrivalled adventure : representation of New Zealand through adventure tourism websites", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200912144519", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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