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[{"key": "dc.contributor.author", "value": "Koivusaari, Juho", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-12-11T13:29:30Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-12-11T13:29:30Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2009", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/22550", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Koivusaari, Juho Sakari\r\nSosiaalinen media ja sen k\u00e4ytt\u00f6 liiketoiminnassa / Juho Koivusaari\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2009.\r\n29 s.\r\nKandidaatintutkielma\r\nT\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n sosiaalista mediaa. Tarkoituksena on esitell\u00e4\r\nlukijoille kirjallisuuskatsauksen avulla mit\u00e4 sosiaalinen media on, selvitt\u00e4\u00e4\r\nmiten sosiaalinen media muuttaa liiketoimintaa ja miten sosiaalisen median\r\npalveluilla ansaitaan nyky\u00e4\u00e4n.\r\nSosiaalisen median k\u00e4sitteelle ei ole viel\u00e4 vakiintunut selke\u00e4\u00e4 m\u00e4\u00e4ritelm\u00e4\u00e4 vaan\r\nm\u00e4\u00e4ritelm\u00e4t ovat viel\u00e4 melko yleisluontoisella tasolla. T\u00e4ss\u00e4 tutkielmassa\r\nsosiaalinen media rakentuu sis\u00e4ll\u00f6st\u00e4, yhteis\u00f6ist\u00e4 ja Web 2.0 teknologioista.\r\nM\u00e4\u00e4ritelt\u00e4ess\u00e4 sis\u00e4lt\u00f6\u00e4, yhteis\u00f6\u00e4 ja Web 2.0 teknologiaa, huomattiin varsinkin\r\nWeb 2.0 teknologioiden ja yhteis\u00f6jen k\u00e4sitteiden olevan yh\u00e4 muuttuvassa\r\ntilassa.\r\nOsallistumistaloudessa k\u00e4ytt\u00e4j\u00e4t otetaan kollektiivisesti mukaan hy\u00f6dykkeen\r\ntuotantoon ja jakeluun internetin v\u00e4lityksell\u00e4, osallistumistaloudessa syntyy\r\nuudenlaisia hy\u00f6dykkeit\u00e4, ammatteja sek\u00e4 markkinoita. Osallistumistaloudessa\r\nk\u00e4ytt\u00e4j\u00e4t saavat osallistumisestaan lis\u00e4arvoa, toisaalta k\u00e4ytt\u00e4ji\u00e4 pidet\u00e4\u00e4n\r\nuudentyyppisen\u00e4 omaisuutena heid\u00e4n tarjoamien ideoiden, sis\u00e4ll\u00f6n ja tekojen\r\ntakia. Sosiaaliseen mediaan pohjautuvien palveluiden ansaintamalleina ovat\r\nnyky\u00e4\u00e4n mainostus, tilauspalvelut tai tuotteiden myyminen. Isolla osalla\r\npalveluista ei kuitenkaan ole selke\u00e4\u00e4 ansaintamallia, jolla rahoittaa palvelua.\r\nParhaimmat palvelut osaavat yhdistell\u00e4 n\u00e4it\u00e4 ansaintamalleja tehokkaasti.\r\n\u00a0\u00a0\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2009-12-11T13:29:30Z\r\nNo. of bitstreams: 2\r\nJuho.Koivusaari.pdf: 198429 bytes, checksum: e2bf1d4533f71e5ba62ecabc52d5e65c (MD5)\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-12-11T13:29:30Z (GMT). No. of bitstreams: 2\r\nJuho.Koivusaari.pdf: 198429 bytes, checksum: e2bf1d4533f71e5ba62ecabc52d5e65c (MD5)\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ansaintamalli", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osallistumistalous", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "liiketoiminta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "web-palvelu", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalinen media ja sen k\u00e4ytt\u00f6 liiketoiminnassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200912114513", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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