Branding Finland on the Internet : images and stereotypes in Finland's tourism marketing

Branding Finland on the Internet images and stereotypes in Finland's tourism marketing

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Bibliographic Details
Main Author: Winter, Carolin
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2009
Subjects:
country marketing
kulttuurienvälinen viestintä
Master's Degree Programme in Intercultural Communication
3134
imago
mielikuvat
stereotypiat
matkailu
markkinointi
Internet
brändit
Suomi
Online Access: https://jyx.jyu.fi/handle/123456789/21829

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