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[{"key": "dc.contributor.author", "value": "Rehunen, Silja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-09-11T06:34:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-09-11T06:34:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2008", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/21754", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internetin kasvava sis\u00e4ll\u00f6ntarjonta ja tiukkeneva kilpailu asiakkaista pakottavat\r\nverkkokaupat r\u00e4\u00e4t\u00e4l\u00f6im\u00e4\u00e4n tarjontaansa asiakkaiden tarpeiden mukaan.\r\nPersonoinnin avulla verkkokauppa voi tarjota oikealle asiakkaalle oikeaa sis\u00e4lt\u00f6\u00e4\r\noikeaan aikaan. T\u00e4m\u00e4n ty\u00f6n tarkoituksena oli selvitt\u00e4\u00e4, mit\u00e4 personoinnilla\r\ntarkoitetaan ja mink\u00e4laisia personoituja palveluja k\u00e4ytt\u00e4j\u00e4lle voidaan tuottaa\r\nverkkokaupassa. Tutkimusmenetelm\u00e4n\u00e4 ty\u00f6ss\u00e4 oli kirjallisuuskatsaus.\r\nTutkimustulosten perusteella personoinnille ei ole esitetty yksik\u00e4sitteist\u00e4\r\nm\u00e4\u00e4ritelm\u00e4\u00e4, vaan personoinnin m\u00e4\u00e4rittelemiselle on useita eri n\u00e4k\u00f6kulmia. T\u00e4ss\u00e4\r\nty\u00f6ss\u00e4 n\u00e4k\u00f6kulmat personoinnin m\u00e4\u00e4rittelemiselle jaettiin painotuksiensa\r\nperusteella r\u00e4\u00e4t\u00e4l\u00f6imis-, liiketoiminnalliseen ja kaupalliseen, k\u00e4ytt\u00e4j\u00e4-, prosessi-,\r\nasiakassuhde-, teknologia ja oppimisn\u00e4k\u00f6kulmiin.\r\nTutkimustuloksista ilmeni my\u00f6s, ett\u00e4 verkkokauppa voi tarjota asiakkailleen\r\nmonenlaisia personoituja palveluja heist\u00e4 saatujen tietojen perusteella.\r\nTutkimustulosten perusteella verkkokauppojen asiakkailleen tuottamien\r\npersonoitujen palvelujen tyypit eriteltiin t\u00e4ss\u00e4 ty\u00f6ss\u00e4 sis\u00e4lt\u00f6-, suosittelu-, linkki-,\r\nkontrolli-, konteksti sek\u00e4 antropomorfiseen ja k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6iseen ulkoasun\r\npersonointiin. Keskeist\u00e4 tutkimustuloksissa oli, ett\u00e4 verkkokauppojen yksi\r\nyleisimmist\u00e4 personoiduista palveluista on sis\u00e4lt\u00f6personointiin lukeutuva\r\nsuosittelupersonointi, jonka avulla verkkokaupan asiakkaalle suositellaan\r\nostotapahtuman yhteydess\u00e4 valikoituja tuotteita ostettavaksi.\r\n\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2009-09-07T06:11:58Z\r\nNo. of bitstreams: 2\r\nSilja.Rehunen.pdf: 218614 bytes, checksum: e753000f87ac3a2719ade7f60f5f7ad3 (MD5)\r\nlicense.xml: 4304 bytes, checksum: 4171e0123eb84d071224e5394373c683 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@cc.jyu.fi) on 2009-09-11T06:34:42Z (GMT) No. of bitstreams: 2\r\nlicense.xml: 4304 bytes, checksum: 4171e0123eb84d071224e5394373c683 (MD5)\r\nSilja.Rehunen.pdf: 218614 bytes, checksum: e753000f87ac3a2719ade7f60f5f7ad3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-09-11T06:34:43Z (GMT). No. of bitstreams: 2\r\nlicense.xml: 4304 bytes, checksum: 4171e0123eb84d071224e5394373c683 (MD5)\r\nSilja.Rehunen.pdf: 218614 bytes, checksum: e753000f87ac3a2719ade7f60f5f7ad3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "suosittelupersonointi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "r\u00e4\u00e4t\u00e4l\u00f6inti", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "personointi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Personointi ja personoidut palvelut verkkokaupassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200909073883", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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