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[{"key": "dc.contributor.author", "value": "Tiainen, Minna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-04-15T09:22:05Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-04-15T09:22:05Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2009", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/19936", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "\u00a0Kriittisen diskurssintutkimuksen l\u00e4ht\u00f6kohta on ajatus kielest\u00e4 todellisuutta ja kulttuurisia arvoja muokkaavana ja uusintavana v\u00e4lineen\u00e4. Siksi totuttuihin puhetapoihin eli diskursseihin tulee kiinnitt\u00e4\u00e4 huomiota, jos halutaan muuttaa yhteiskunnan ep\u00e4tasa-arvoa tuottavia rakenteita tai nostaa n\u00e4kyville erilaisiin ihmisryhmiin liitettyj\u00e4 piilevi\u00e4 oletuksia. \r\nT\u00e4m\u00e4n tutkimuksen tarkoitus on lis\u00e4t\u00e4 tietoa kulttuurisista naisrepresentaatioistamme kriittisen diskurssintutkimuksen metodeja hy\u00f6dynt\u00e4en. Valitsin tutkittavaksi aineistokseni kaksi artikkelia Cosmopolitanista. Pyrin tuomaan uuden n\u00e4k\u00f6kulman naistenlehtien analyysiin vertaamalla artikkeleista l\u00f6ytyv\u00e4\u00e4 naiskuvaa Cosmopolitanin imagoon nykyaikaisille, itsen\u00e4isille naisille tarkoitettuna lehten\u00e4.\r\nAnalyysini osoitti, ett\u00e4 Cosmopolitanin tapa representoida naisia ei vastaa lehden imagoa. Molempien artikkeleiden aihepiiri, sanavalinnat ja kielenk\u00e4ytt\u00f6\u00f6n sis\u00e4ltyv\u00e4t taustaoletukset edustivat melko suppeaa ja vanhanaikaistakin naisk\u00e4sityst\u00e4. Cosmopolitanin naislukijan oletettiin olevan ep\u00e4varma, ulkon\u00e4k\u00f6\u00f6ns\u00e4 ja sen korjailemiseen keskittynyt ja valmis ottamaan yksityisel\u00e4m\u00e4\u00e4ns\u00e4 liittyvi\u00e4 neuvoja tai suoranaisia k\u00e4skyj\u00e4 ulkopuolisilta. Lukija my\u00f6s kutsuttiin tavoittelemaan saavuttamattomaksi tehty\u00e4 ulkon\u00e4k\u00f6ihannetta. N\u00e4m\u00e4 tulokset vastaavat useiden aikaisempien tutkimusten tuloksia, mutta ovat pahasti ristiriidassa lehden mainostaman vapaan, itsen\u00e4isen ja iloisen Cosmo-tyt\u00f6n (lehden prototyyppisen lukijan) mielikuvan kanssa. Sit\u00e4 paremmin se kuitenkin vastaa lehte\u00e4 suurelta osin rahoittavien mainostajien tavoitteita.\r\nKoska Cosmopolitan on laajalti luettu lehti, sen maailmankuva on vaikutusvaltainen. Sen imago naisten vapaata itseilmaisua ja p\u00e4\u00e4t\u00f6svaltaa korostavana lehten\u00e4 on harhaanjohtava, ja siksi aihetta pit\u00e4isi jatkossakin tutkia. Oma tutkimukseni oli melko suppea, ja lis\u00e4tutkimus muun muassa lehden mainoksista ja kuvituksesta antaisi kattavamman kuvan aiheesta. My\u00f6s kvantitatiivinen tutkimus tuottaisi arvokasta tietoa.\u00a0\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Katja Mantyla (kmantyla@cc.jyu.fi) on 2009-04-15T09:22:05Z\nNo. of bitstreams: 2\ntiainen_minna.pdf: 2897822 bytes, checksum: 39d3f8836b4d9a41510e0227392e1536 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-04-15T09:22:05Z (GMT). No. of bitstreams: 2\ntiainen_minna.pdf: 2897822 bytes, checksum: 39d3f8836b4d9a41510e0227392e1536 (MD5)\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ideology", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "women s representation", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "critical discourse analysis", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Behind the Cosmo-girl : Women\u2019s representations and the brand of Cosmopolitan magazine", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200904151460", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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