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[{"key": "dc.contributor.author", "value": "Viik, Annamaija", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-03-15T13:24:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-03-15T13:24:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2005", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/19637", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa tarkastellaan mobiilimainontaa siihen liittyvien\r\nerityispiirteiden ja haasteiden n\u00e4k\u00f6kulmasta. Tarkoituksena on luoda\r\nymm\u00e4rryst\u00e4 siit\u00e4, mit\u00e4 ja millaista mobiilimainonta on sek\u00e4 valaista ja tuoda\r\nesille mobiilimainontaan liittyvi\u00e4 ajankohtaisia haasteita ja kysymyksi\u00e4.\r\nTutkielma on kirjallisuuskatsaus, jossa selvitet\u00e4\u00e4n mobiilimainontaa, sen\r\nerityispiirteit\u00e4 ja haasteita aiempaa aiheeseen kohdistunutta tutkimusta\r\nhy\u00f6dynt\u00e4en.\r\nYhten\u00e4 tutkimustuloksena on kuvaus siit\u00e4, miten mobiilimainontaa on\r\nm\u00e4\u00e4ritelty ja mik\u00e4 on sen suhde perinteiseen mainontaan ja\r\nmobiilimarkkinointiin. Tutkielmassa annetaan my\u00f6s kuvaus mobiilimainonnan\r\nerityispiirteist\u00e4, joiksi on todettu henkil\u00f6kohtaisuus, interaktiivisuus,\r\nkontekstitietoisuus, tekniset rajoitukset sek\u00e4 luvanvaraisuus.\r\nTutkimustuloksena on my\u00f6s katsaus mobiilimainontaan liittyviin haasteisiin,\r\njoista l\u00e4hemp\u00e4\u00e4n k\u00e4sittelyyn on nostettu mainosviestiin liittyv\u00e4t seikat,\r\npersonointi, luvanvaraisuus ja roskaposti. Johtop\u00e4\u00e4t\u00f6ksen\u00e4 on, ett\u00e4\r\nmobiilimainonnan erityispiirteet johtuvat suurimmaksi osaksi\r\nmobiilip\u00e4\u00e4telaitteesta, ja mobiilimainonnan haasteet puolestaan t\u00e4ss\u00e4\r\ntutkielmassa esitetyist\u00e4 erityispiirteist\u00e4.\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2009-03-13T10:22:59Z\r\nNo. of bitstreams: 2\r\nAnnamaija Viik.pdf: 155195 bytes, checksum: 13fb6f7bd605ba90415d5e0c7a0caaa3 (MD5)\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@cc.jyu.fi) on 2009-03-15T13:24:45Z (GMT) No. of bitstreams: 2\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)\r\nAnnamaija Viik.pdf: 155195 bytes, checksum: 13fb6f7bd605ba90415d5e0c7a0caaa3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-03-15T13:24:45Z (GMT). No. of bitstreams: 2\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)\r\nAnnamaija Viik.pdf: 155195 bytes, checksum: 13fb6f7bd605ba90415d5e0c7a0caaa3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilimainonta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiili media", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiililaitteet", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mobiilimainonnan erityispiirteet ja haasteet", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200903131116", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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