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[{"key": "dc.contributor.author", "value": "Harju, Siiri", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-25T05:28:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-25T05:28:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103962", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, miten tarinan piirteist\u00e4 ajallisuus ja kokemuksellisuus n\u00e4ytt\u00e4ytyv\u00e4t Kalevala Korun tuotteiden verkkomyyntisivujen pieniss\u00e4 tarinoissa sek\u00e4 millaisia muita diskursiivisia keinoja tuotteistamisessa on k\u00e4ytetty. Molemmat tarinalliset keinot k\u00e4yv\u00e4t teksteist\u00e4 eri tavoin ilmi, ajallisuus esimerkiksi suorilla aikaviittauksilla ja luomalla menneisyys-nykyhetki-tulevaisuus-jaottelua. Kokemuksellisuuden tarkastelussa keskityn siihen, millaista kokemusta lukijassa ja mahdollisessa kuluttajassa pyrit\u00e4\u00e4n luomaan tarinatekstin avulla. Tutkimuksessani hy\u00f6dynn\u00e4n narratiivista sek\u00e4 kielellisen tuotteistamisen teoriataustaa. Tutkimani pikkutarinat ovat Kalevala Korun verkkosivuilla korujen tuotesivuilla, eli niill\u00e4 voi tulkita olevan funktiona tuoda lis\u00e4arvoa tuotteelle. Kielellinen tuotteistaminen ja tarinatalous liittyv\u00e4t relevantilla tavalla toisiinsa, kun nykyp\u00e4iv\u00e4n\u00e4 tarinoita hy\u00f6dynnet\u00e4\u00e4n kaupallisessa kontekstissa laajasti. Tarinatalous on mielenkiintoinen ja relevantti tutkimuksen kohde, sill\u00e4 se liittyy kuluttamiseen ja keinoihin, joilla kuluttajiin pyrit\u00e4\u00e4n vaikuttamaan. \nTutkielmani aineisto koostuu nelj\u00e4n eri korun verkkosivuilla olevista tarinoista sek\u00e4 yhden korun kohdalla my\u00f6s tuotekuvaus ja ominaisuudet -tekstist\u00e4. Tarkastelemani korut ovat Taikalintu-amulettiriipus, Kuutar-korvakorut, K\u00e4\u00e4rmesormus sek\u00e4 Louhetar-korvakorut. Taikalintu-riipuksen kohdalla olen tutkinut my\u00f6s tuotekuvausta, sill\u00e4 se tarinallisti Taikalintu-korua yksil\u00f6iv\u00e4sti erottaen sen yrityksen muista amulettikoruista. Valitsin korut niiden nimien ja tarinoiden perusteella. \nTutkielman tuloksista k\u00e4y ilmi, ett\u00e4 ajallisia viittauksia tehd\u00e4\u00e4n muinaiseen aikaan ja uskomuksiin, joita koruissa her\u00e4tet\u00e4\u00e4n nykyp\u00e4iv\u00e4n\u00e4 henkiin. Tarinat tiivist\u00e4v\u00e4t mennytt\u00e4 vuorovaikutusta ja viittaavat my\u00f6s tulevaisuuteen. Kokemuksellisuutta luotiin tarinoiden henkil\u00f6iden kokemusten kautta sek\u00e4 tyylivalinnoilla. Tuotteistamisen keski\u00f6ss\u00e4 on Kalevala Korun pyrkimys luoda koruistaan \u201denemm\u00e4n kuin koruja\u201d, joten diskursiivisesti koruihin liitet\u00e4\u00e4n tarinoita sek\u00e4 hyv\u00e4n tekemisen ja kotimaisen k\u00e4sity\u00f6n kuvauksia. \nTarinoiden tutkimus on mielenkiintoinen ja moninainen kentt\u00e4, jossa riitt\u00e4\u00e4 tutkittavaa eri aloilla ja erilaisista n\u00e4k\u00f6kulmista l\u00e4htien tehtyn\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2025-06-25T05:28:59Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-25T05:28:59Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "54", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "tarina", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tarinallistaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tarinatalous", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "narratiivi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kieli", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dEnemm\u00e4n kuin koruja\u201d : ajallisuus ja kokemuksellisuus Kalevala Korun tuotekuvauksissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506255725", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Soveltavan kielitieteen maisteriopinnot", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Applied Linguistics", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tuotteistus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "narratiivisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kokemuksellisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kertomukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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