Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry

The automotive industry is currently undergoing a global technological change, seeking new directions for future powertrain technologies. This change is driven by increasing sustainability pressures, regulatory developments, and societal expectations, all forcing industry actors to navigate an envir...

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Bibliographic Details
Main Author: Könönen, Christa
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2025
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/103758