Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry

The automotive industry is currently undergoing a global technological change, seeking new directions for future powertrain technologies. This change is driven by increasing sustainability pressures, regulatory developments, and societal expectations, all forcing industry actors to navigate an envir...

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Main Author: Könönen, Christa
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2025
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/103758
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author Könönen, Christa
author2 Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Könönen, Christa Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics Jyväskylän yliopisto University of Jyväskylä Könönen, Christa Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Könönen, Christa
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description The automotive industry is currently undergoing a global technological change, seeking new directions for future powertrain technologies. This change is driven by increasing sustainability pressures, regulatory developments, and societal expectations, all forcing industry actors to navigate an environment marked by high uncertainty. Within this context, this study explores how actors in the rally industry perceive, interpret, and make sense of technological change in a situation where future direction remains open. This study is based on the principles of grounded theory, in which theoretical understanding is developed inductively from empirical data. This is a qualitative study based on insights gathered from interviews conducted with actors in the rally industry. The interviews were analyzed using the Gioia method, which proceeds through a systematic, three-level coding structure. The findings reveal that the cognitive processes of industry actors in the context of technological change are characterized by two interrelated key dynamics. The first process concerns the acceptance of change and the various adaptation strategies that actors adopt in response. The second process relates to how actors navigate conflicting demands, which leads actors to engage in paradoxical thinking. The interplay between these two processes forms a comprehensive picture of how actors interpret technological change and position themselves with it. Understanding these dynamics helps to explain why actors adopt differing approaches in the context of technological change. Autoteollisuus käy tällä hetkellä läpi maailmanlaajuista teknologista muu-tosta, etsien uutta lähestymistapaa tulevaisuuden moottoriteknologiaa koh-taan. Muutosta ajavat erityisesti kestävyyspaineet, sääntelyt ja yhteiskunnal-liset odotukset, jotka pakottavat alan toimijoita navigoimaan epävarmassa toimintaympäristössä. Tässä tutkielmassa tarkastellaan, miten rallialan toi-mijat tulkitsevat teknologista muutosta tilanteessa, jossa tulevaisuuden suun-ta on avoin. Tutkimuksessa hyödynnetään grounded theory -menetelmää, jossa teoreetti-nen ymmärrys empiirisestä aineistosta muodostuu induktiivisen analyysin kautta. Tutkimus toteutettiin laadullisena haastattelututkimuksena, jonka ai-neisto kerättiin rallialan toimijoilta. Haastattelut analysointiin Gioia-menetelmän kolmitasoisen koodausrakenteen avulla. Tulokset osoittavat, että toimijoiden kognitiivista prosessia teknologisen muutoksen kontekstissa luonnehtivat kaksi keskeistä, toisiinsa kietoutuvaa prosessia. Ensimmäinen tunnistettu prosessi liittyy muutoksen hyväksymi-seen ja siihen reagoimiseen erilaisten adaptoitumiskeinojen kautta. Toinen prosessi liittyy erilaisten ristiriitaisuuksien käsittelyyn, johtaen paradok-siajatteluun. Näiden kahden prosessin välinen dynamiikka rakentaa koko-naiskuvan siitä, miten eri toimijat tulkitsevat teknologista muutosta ja toimi-vat sen suhteen. Tutkimuksen avulla voidaan selittää, miksi toimijat omak-suvat toisistaan poikkeavia suhtautumistapoja teknologisen muutoksen tuo-massa epävarmassa tilanteessa.
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spellingShingle Könönen, Christa Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry Master's Degree Programme in International Business and Entrepreneurship
title Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry
title_full Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry
title_fullStr Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry
title_full_unstemmed Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry
title_short Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry
title_sort navigating uncertainty sensemaking of technological change in the rally industry
title_txtP Navigating Uncertainty: Sensemaking of Technological Change in the Rally Industry
topic Master's Degree Programme in International Business and Entrepreneurship
topic_facet Master's Degree Programme in International Business and Entrepreneurship
url https://jyx.jyu.fi/handle/123456789/103758 http://www.urn.fi/URN:NBN:fi:jyu-202506195547
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