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[{"key": "dc.contributor.advisor", "value": "Moisio, Olli-Pekka", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lehto, Anni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-18T10:50:51Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-18T10:50:51Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103732", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkastellaan sosiaalista mediaa Erich Frommin kaupallisen luonnetyypin k\u00e4sitteen n\u00e4k\u00f6kulmasta. Kaupallinen luonnetyyppi viittaa kapitalististen yhteiskuntien j\u00e4senille tyypilliseen luonteeseen, jonka ajattelua ja toimintaa leimaa kaupallinen asennoituminen kaikkeen. Sosiaalista mediaa painotetaan tutkielmassa vuorovaikutuksen kanavana (SNS) sek\u00e4 ihmisten luomaan sis\u00e4lt\u00f6\u00f6n keskittyv\u00e4n\u00e4 alustana (UGC). \n\nTutkielman alussa m\u00e4\u00e4ritell\u00e4\u00e4n keskeisimm\u00e4t k\u00e4sitteet lyhyesti. T\u00e4m\u00e4n j\u00e4lkeen luodaan katsaus kaupallisen luonnetyypin k\u00e4sitteeseen pitk\u00e4lle kehittyneen kapitalismin ajassa. Katsaus linkitt\u00e4\u00e4 k\u00e4sitteen nykyp\u00e4iv\u00e4n kontekstiin. Seuraavissa luvuissa sosiaalista mediaa tarkastellaan editoidun min\u00e4n, sosiaalisessa mediassa tapahtuvan kommunikaation sek\u00e4 vieraantumisen n\u00e4k\u00f6kulmista. Luvuissa kaupallisen luonnetyypin k\u00e4sitett\u00e4 peilataan kutakin teemaa vasten, ja tarkastelussa hy\u00f6dynnet\u00e4\u00e4n nykyteoreetikoiden havaintoja sosiaalisesta mediasta. Ajattelijoista keskeisimp\u00e4n\u00e4 n\u00e4ytt\u00e4ytyy sosiologi Sherry Turkle. Viimeisess\u00e4 k\u00e4sittelyluvussa luodaan katsaus Rainer Funkin ego-orientoituneen luonnetyypin k\u00e4sitteeseen, joka tuo esiin vaihtoehtoisen tavan tulkita sosiaalista mediaa.\n\nTutkielma osoittaa, ett\u00e4 kaupallinen luonnetyyppi on yh\u00e4 relevantti k\u00e4site nykyaikaisen ilmi\u00f6n, kuten sosiaalisen median tarkastelussa. Tarkasteltujen n\u00e4k\u00f6kulmien pohjalta voidaan esitt\u00e4\u00e4, ett\u00e4 sosiaalinen media ja kaupallinen luonnetyyppi kytkeytyv\u00e4t toisiinsa eri mekanismien kautta. T\u00e4m\u00e4n perusteella ei voida kuitenkaan p\u00e4\u00e4tell\u00e4, ett\u00e4 kaikki sosiaalisen median k\u00e4ytt\u00f6 yhdistyisi kaupalliselle luonnetyypille ominaisiin piirteisiin. Jatkotutkimusta kaivattaisiin esimerkiksi siit\u00e4, millainen sosiaalisen median toimintaymp\u00e4rist\u00f6 tukisi Frommin n\u00e4k\u00f6kulmasta ihmisen produktiivisuutta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-06-18T10:50:51Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-18T10:50:51Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "45", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Erich Fromm", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteiskuntaluonne", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kaupallinen luonnetyyppi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median tarkastelua Erich Frommin kaupallisen luonnetyypin k\u00e4sitteen n\u00e4k\u00f6kulmasta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506185522", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Filosofia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Philosophy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "filosofia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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