Retrospective sensemaking of the strategic vision in the Sanoma-WSOY merger
This master’s thesis examines how key stakeholders retrospectively made sense of the strategic vision presented before the 1999 merger of two Finnish media companies, Sanoma and WSOY. In the media before the merger, it was presented as a strategic move toward creating a competitive and international...
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/103623 |