Impact of augmented reality virtual try-on applications on customer sentiment

The purpose of this master’s thesis is to examine the impact of virtual try-on MAR applications on customer sentiment. Despite the continuous development and growth of eCommerce, online shopping is challenged with the inability to try-on items. As a result, a promising solution called mobile augment...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Kirvesmäki, Miisa
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2025
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/103593