| Yhteenveto: | This thesis examines how a Chinese small and medium-sized enterprise (SME) can build trust with Western clients through culturally informed communication in inter-national B2B settings. Based on a case study of a textile adhesive film supplier, the re-search explores three interconnected dimensions of trust-building: symbolic clarity, behavioral reliability, and value alignment. These dimensions reflect different types of cultural expectations and communication challenges. The study draws on interviews, internal documents, and real business incidents to show how misunderstandings often arise from unclear technical language, differing contract norms, or unspoken value gaps. In response, the company adjusted its documents, governance practices, and sustainability narratives to better match client expectations. The findings show that trust is shaped not by a single action, but through ongoing efforts across multiple are-as of interaction. The research also connects these practical strategies with key inter-cultural theories and trust development models. It suggests that growing technical complexity makes culturally adaptive communication even more important. This study provides both theoretical insight and practical tools for SMEs that aim to enter or expand in culturally distant markets.
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