The role of price transparency in shaping consumers' willingness to pay for sustainable clothing
Consumer willingness to pay is a widely addressed topic in the sustainability research spectrum, and sustainable clothing stands as a pressing issue around the globe due to environmental concerns. However, the tendency is still less towards willingness to pay for sustainable clothing due to its prem...
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/103558 |