"Moomins, black candy and a simple heated room" : the essence of Finnishness as a nation branding strategy

"Moomins, black candy and a simple heated room" the essence of Finnishness as a nation branding strategy

This thesis investigates the formation of the Finnish nation brand by examining the portrayals of Finland and Finnishness in the Instagram posts of two Finnish embassies. The topic was inspired by a personal interest of mine for the Foreign Affairs of Finland and further motivated by my experience...

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Bibliographic Details
Main Author: Siekkinen, Peppi
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2025
Subjects:
country image
nation branding
Finnishness
Intercultural Communication (maisteriohjelma)
Master's Degree Programme in Intercultural Communication
suomalaisuus
brändäys
brändit
sosiaalinen media
Suomi-kuva
Online Access: https://jyx.jyu.fi/handle/123456789/103540

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