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[{"key": "dc.contributor.advisor", "value": "Salmikangas, Anna-Katriina", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hammar, Hanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-13T12:25:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-13T12:25:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103516", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hammar, H. 2025. The\u201d Playbook\u201d of Finnish Sports Diplomacy? Content analysis of sports diplomatic strategies in communication and documents. Faculty of Sports and Health Sciences, University of Jyv\u00e4skyl\u00e4, Master\u2019s thesis of Social Sciences of Sports, 2025 62 pages, 3 attachments.\n\nSports and values related to it have long been seen as a key part of building international relations. Elite sports is seen as a platform to build communication and diplomatic relations between nations. Building international relations through sports is seen as sports diplomacy where sports create resources through which it is possible to aim for diplomatic outcomes. The aim of this study is to create understanding about the nature of Finnish sports diplomacy and understand how sports diplomatic strategies are used in Finland.\n\nIn the Finnish research field, the topic is fairly new and therefore the theoretical framework is based on international research about sports in international relations. The Finnish sports diplomacy was approached from three levels: (sports)news related to the President of Finland, Instagram-pages of Finnish ministries and documents of the Finnish Olympic Committee. The materials were gathered with systematic sampling between 2023 \u2013 2024 from web news of the Finnish Public Broadcasting Channel (YLE), Instagram pages of Finnish ministries and the web page of the Finnish Olympic Committee. The methodology of the study was theory guided content analysis where the theoretical framework is Abdi et all. (2018) theoretical model of sports diplomacy. With this methodology the aim is to analyse sports diplomatic content and strategies in the materials.\n\nThe result of the content analysis was that all materials gathered for this study included sports diplomatic content. However, there was too little relevant material in the ministers Instagrams to perform reliable content analysis. (Sports)news related to the Finnish President showcased sports as a resource for diplomacy. The most relevant strategies were formal sports diplomatic solidarity and competent cultural ambassador. In the case of the Finnish Olympic Committee evident sport diplomatic content showcased the aims of sports diplomacy and from strategic standpoint relevant strategies were diplomatic solidarity and competent cultural ambassador. \n \nThe results of the study demonstrate how through content analysis was possible to test out the sports diplomatic terminology in the context of Finnish sports. The characteristics of Finnish sports diplomacy it is promoted by non-governmental organizations such as the Finnish Olympic Committee to build international relations in the field of sports rather than being strongly guided by government related actors. The Finnish sports diplomacy promotes the values of equality, sustainable development and practises of good governance in international sports. The results of the study bring forward valuable information how building of international relations can be studied through the perspective of sport diplomacy.\n\nKey words: Sports, diplomacy, power, politics", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hammar, H. 2025. Suomalaisen urheiludiplomatian \u201dpelikirja\u201d? Sis\u00e4ll\u00f6nanalyysi urheiludiplomatian strategioista viestinn\u00e4ss\u00e4 ja asiakirjoissa. Liikuntatieteellinen tiedekunta, Jyv\u00e4skyl\u00e4n yliopisto, Liikunnan yhteiskuntatieteet pro gradu -tutkielma, 2025 s. 62, 3 liitett\u00e4. \n\nUrheilu ja siihen yhdistyv\u00e4t arvot on pitk\u00e4\u00e4n n\u00e4hty osana kansainv\u00e4listen suhteiden rakentamista. Huippu-urheilun n\u00e4hd\u00e4\u00e4n toimivan alustana kansojen ja valtioiden v\u00e4liselle ylikulttuuriselle keskustelulle. Urheilun kautta teht\u00e4v\u00e4 kansainv\u00e4listen suhteiden rakentaminen on osa urheiludiplomatiaa, jossa urheilun tuottamien resurssien kautta voidaan pyrki\u00e4 diplomaattisiin p\u00e4\u00e4m\u00e4\u00e4riin. T\u00e4m\u00e4n tutkielman tutkimusteht\u00e4v\u00e4n\u00e4 on luoda ymm\u00e4rryst\u00e4 suomalaisesta urheiludiplomatiasta ja tarkastella urheiludiplomatian k\u00e4yt\u00e4nteit\u00e4 suomalaisessa kontekstissa. \n\nSuomalaisella tutkimuskent\u00e4ll\u00e4 aihetta on tutkittu toistaiseksi v\u00e4h\u00e4n, joten tutkimuksen teoreettisena viitekehyksen\u00e4 toimivat urheiludiplomatian kansainv\u00e4liset teoriat. Suomalaista urheiludiplomatiaa l\u00e4hestyttiin tutkimuksessa kolmen tarkastelun tason kautta, jotka olivat tasavallan presidentti\u00e4 koskeva urheilusis\u00e4lt\u00f6inen uutisointi, ministeri\u00f6iden Instagram-tileill\u00e4 esiintyneet urheiluaiheiset postaukset ja Suomen Olympiakomitean kansainv\u00e4list\u00e4 toimintaa koskeneet julkaisut. Aineisto ker\u00e4ttiin systemaattisella otannalla vuosilta 2023\u20132024 Ylen verkkouutisista, ministeri\u00f6iden Instagram-tileilt\u00e4 ja Suomen Olympiakomitean verkkosivuilta. Tutkimusmetodina k\u00e4ytettiin teoriaohjaavaa sis\u00e4ll\u00f6nanalyysi\u00e4, jonka teoreettisena viitekehyksen\u00e4 oli Abdin ym. (2018) urheiludiplomatian teoreettinen malli. Teoriaohjaavan sis\u00e4ll\u00f6nanalyysin avulla haluttiin selvitt\u00e4\u00e4 urheiludiplomaattisten sis\u00e4lt\u00f6jen ja strategioiden ilmenemist\u00e4 aineistossa. \n\nSis\u00e4ll\u00f6nanalyysin tuloksena on, ett\u00e4 kaikissa tutkimusta varten ker\u00e4tyiss\u00e4 aineistoissa esiintyy urheiludiplomaattista sis\u00e4lt\u00f6\u00e4. Ministeri\u00f6iden Instagram-tileill\u00e4 aineiston m\u00e4\u00e4r\u00e4 on niin v\u00e4h\u00e4inen, ettei sis\u00e4ll\u00f6nanalyysi\u00e4 voitu luotettavasti suorittaa. Tasavallan presidentti\u00e4 koskevissa (urheilu-)uutisissa urheiludiplomaattinen sis\u00e4lt\u00f6 painottui urheiluun diplomatian resurssina ja keskeisimm\u00e4t urheiludiplomaattiset strategiat olivat formaali urheiludiplomatia ja p\u00e4tev\u00e4 kulttuuril\u00e4hettil\u00e4isyys. Suomen Olympiakomitean julkaisuissa urheiludiplomaattisena sis\u00e4lt\u00f6n\u00e4 keski\u00f6ss\u00e4 olivat tavoitellut diplomaattiset p\u00e4\u00e4m\u00e4\u00e4r\u00e4t ja urheiludiplomatian strategioista laajimmin edustettuina olivat formaali urheiludiplomatia ja p\u00e4tev\u00e4 kulttuuril\u00e4hettil\u00e4isyys. \n\nTutkielman tulokset osoittavat, ett\u00e4 teoriaohjaavan sis\u00e4ll\u00f6nanalyysin avulla on voitu tutkia urheiludiplomatian kansainv\u00e4listen teorioiden k\u00e4sitej\u00e4rjestelm\u00e4\u00e4 suomalaisessa kontekstissa. Suomalaisen urheiludiplomatian erityispiirteen\u00e4 on ett\u00e4, ei-valtiollisella toimijalla, Suomen Olympiakomitealla, on valtiollisia toimijoita merkitt\u00e4v\u00e4mpi rooli urheilun kansainv\u00e4listen suhteiden rakentajana. Suomalaisessa urheiludiplomatiassa korostuu tasa-arvon, kest\u00e4v\u00e4n kehityksen ja hyv\u00e4n hallinnon teemojen edist\u00e4minen kansainv\u00e4lisess\u00e4 urheiluliikkeess\u00e4. Tulokset tarjoavat n\u00e4k\u00f6kulman ymm\u00e4rt\u00e4\u00e4, miten kansainv\u00e4listen suhteiden rakentamista voidaan tarkastella urheiludiplomatian n\u00e4k\u00f6kulmasta.\n\n\nAsiasanat: urheilu, diplomatia, valta, politiikka", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-06-13T12:25:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-13T12:25:12Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "81", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Suomalaisen urheiludiplomatian \"pelikirja\"? Sis\u00e4ll\u00f6nanalyysi urheiludiplomatian strategioista viestinn\u00e4ss\u00e4 ja asiakirjoissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506135329", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteiden maisteriohjelma", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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