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[{"key": "dc.contributor.advisor", "value": "Kuhmonen, Irene", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lahtinen, Emmi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-13T11:33:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-13T11:33:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103515", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The fashion industry today is overproducing clothing and textiles, and the rapidly increasing textile waste is a burden to our environment. To fix this, second-hand fashion has been suggested as a solution to solve the problem of excessive textile waste and make fashion consumption more sustainable. However, there is a possibility that second-hand might lead to more, not less, consumption of clothing. Therefore, the purpose of this thesis is to find out how the increasing prominence of second-hand culture has affected consumers\u2019 consumption habits of clothing. There are two concepts that are relevant for this topic: rebound effect and moral self-licensing. To examine the phenomenon, a qualitative study was conducted to find out how second-hand has affected the consumption habits of female consumers in between ages 20-35 who live in the Helsinki metropolitan area. As a result of 12 semi-structured interviews, it can be concluded that rebound effect is real and second-hand fashion indeed seems to cause more consumption of clothes. However, the respondents do not identify it. The results show that respondents buy second-hand garments spontaneously without a specific need, and once their closet is too full, they sell unnecessary garments in second-hand channels, therefore keeping second-hand markets alive. In addition, respondents feel that selling and buying second-hand is an ecological act and makes them feel good, which indicates that moral self-licensing occurs in the interviewees\u2019 consumption behaviour. My findings suggest that second-hand has impacted the consumption habits of clothing by giving an additional way to consume fashion. According to this study, second-hand does not replace buying new. However, more research should be conducted about the impacts of the rebound effect in order to discover better solutions to the unsustainable clothing consumption.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Muodin ylikulutus on yksi nykyaikamme haastavimmista ymp\u00e4rist\u00f6ongelmista ja nopeasti kasvava tekstiilij\u00e4te kuormittaa ymp\u00e4rist\u00f6\u00e4mme. Vaatteiden kierr\u00e4tys, toisin sanoen kierr\u00e4tysmuoti on keksitty ratkaisuksi ylitsevuotavalle tekstiilij\u00e4tteelle ja sen n\u00e4hd\u00e4\u00e4n olevan kest\u00e4v\u00e4mpi tapa kuluttaa muotia. On kuitenkin mahdollista, ettei kierr\u00e4tysmuoti olekaan niin kest\u00e4v\u00e4\u00e4, kuin on luultu, vaan saattaakin johtaa suurempaan vaatteiden kokonaiskulutukseen. T\u00e4m\u00e4n tutkimuksen tarkoituksena onkin tutkia, mill\u00e4 tavoin nykyajan kirpputorikulttuuri on vaikuttanut vaatteiden kuluttamisen tapoihin. Ilmi\u00f6t\u00e4 tarkastellaan rebound-ilmi\u00f6n ja itseoikeutusteorian kautta. Tutkimus on toteutettu laadullisena tutkimuksena, johon osallistui 12 20\u201335-vuotiasta naista p\u00e4\u00e4kaupunkiseudulta. Tiedonkeruumenetelm\u00e4n\u00e4 k\u00e4ytettiin puolistrukturoitua haastattelua. Tutkimuksessa havaittiin, ett\u00e4 rebound-ilmi\u00f6 on olemassa ja kierr\u00e4tysmuodin kulutus n\u00e4ytt\u00e4\u00e4 lis\u00e4\u00e4v\u00e4n vaatteiden ylikulutusta ilman, ett\u00e4 haastateltavat itse sit\u00e4 tunnistavat. Tutkimustuloksista ilmeni, ett\u00e4 haastateltavat ostavat kierr\u00e4tysmuotia p\u00e4\u00e4asiassa huvin vuoksi, ilman erityist\u00e4 tarvetta vaatteille. Kun vaatekaapit ovat t\u00e4ynn\u00e4, he sitten myyv\u00e4t tarpeettomat vaatteet kirpputoreilla, t\u00e4ten yll\u00e4pit\u00e4en kirpputoritoimintaa. Haastateltavien mielest\u00e4 kierr\u00e4tysmuodin ostamisesta sek\u00e4 myymisest\u00e4 tulee hyv\u00e4 mieli ja se tuntuu ekologisemmalta. T\u00e4m\u00e4 kulutusk\u00e4ytt\u00e4ytyminen paljastaa my\u00f6s itseoikeutuksen toteutuvan kirpputorikulttuurissa. Tutkimustulokseni siis osoittaa, ett\u00e4 kierr\u00e4tysmuoti on vaikuttanut ihmisten kulutustottumuksiin antamalla uuden v\u00e4yl\u00e4n kuluttaa muotia ilman, ett\u00e4 se korvaa uuden ostamista. Kuitenkin rebound-ilmi\u00f6t\u00e4 pit\u00e4isi tutkia tulevaisuudessa enemm\u00e4n, jotta voitaisiin selvitt\u00e4\u00e4, miten kuluttajat tunnistaisivat rebound-ilmi\u00f6n omassa kulutusk\u00e4ytt\u00e4ytymisess\u00e4\u00e4n ja n\u00e4in puuttua vaatteiden ylikulutuksen juurisyihin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-06-13T11:33:36Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-13T11:33:36Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Is Second-hand Shopping a Solution to the Circular Economy of Clothes?", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506135328", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Corporate Environmental Management", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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