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[{"key": "dc.contributor.advisor", "value": "Haapanen, Lauri", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Halla-aho, Emma", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-13T06:14:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-13T06:14:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103502", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tavoitteena on tarkastella, millaista naiskuvaa Trendin printtilehtien kansikuvajutut rakentavat. Tutkimusongelmaa l\u00e4hestyt\u00e4\u00e4n kahden tutkimuskysymyksen avulla: 1) mink\u00e4laisissa kehyksiss\u00e4 Trendin kansikuvajuttujen naiset esitet\u00e4\u00e4n sek\u00e4 2) mit\u00e4 kielellisi\u00e4 ja visuaalisia valintoja\nnaiskuvan rakentamiseen k\u00e4ytet\u00e4\u00e4n?\nMedia vaikuttaa olennaisesti siihen, millaisia representaatioita naisista tuotetaan ja millaisista n\u00e4k\u00f6kulmista naiseutta journalismissa k\u00e4sitell\u00e4\u00e4n. Naistenlehdet toimivat oman aikakautensa naiseuden kuvastona. A-lehtien vuonna 2022 toteuttaman tutkimuksen mukaan naistenlehtien perinteinen naiskuva koetaan vanhentuneeksi. Tutkimukseen vastanneista alle kolmannes kertoi samaistuvansa vallitsevaan nykyiseen naiskuvaan. Naiskuvalla t\u00e4ss\u00e4 tutkimuksessa tarkoitetaan mielikuvaa, joka lukijalle rakentuu aineiston representaatioiden kautta.\nTutkimus sijoittuu journalismin- ja naistenlehtitutkimuksen lis\u00e4ksi sukupuolentutkimuksen kent\u00e4lle, erityisesti feministisen mediatutkimukseen. Tutkimusaineistona toimii 13 per\u00e4kk\u00e4ist\u00e4 Trendin kansikuvajuttua vuosilta 2023\u20132024. Kansikuvajuttuja tarkastellaan kokonaisuuksina eli analyysiss\u00e4 huomioidaan\ntekstin lis\u00e4ksi my\u00f6s artikkelin kuvat. T\u00e4m\u00e4 tutkimus on laadullinen ja aineisto analysoitiin aineistol\u00e4ht\u00f6isesti median kehysanalyysin avulla.\nAnalyysin tuloksena aineistosta l\u00f6ytyi nelj\u00e4 p\u00e4\u00e4kehyst\u00e4: K\u00e4\u00e4nnekohdan sel\u00e4tt\u00e4j\u00e4, Rohkea suunnann\u00e4ytt\u00e4j\u00e4,\nUudenlainen \u00e4iti ja Tabujen rikkoja. N\u00e4it\u00e4 kehyksi\u00e4 yhdisti seuraavat piirteet: rohkeus, reippaus ja itsen\u00e4isyys. Tulosten perusteella nykynaiselta odotetaan itsen\u00e4isyytt\u00e4 ja rohkeutta. Lis\u00e4ksi naiselta odotetaan\nkyky\u00e4 toteuttaa itse\u00e4\u00e4n ja omia haaveitaan, erityisesti ty\u00f6el\u00e4m\u00e4ss\u00e4. Ura ja menestys esitet\u00e4\u00e4n keskeisin\u00e4\narvoina. Sen sijaan parisuhteet, rakkaus ja koti\u00e4itiys j\u00e4iv\u00e4t aineistossa v\u00e4h\u00e4lle huomiolle. Yhteiskunnallisesta n\u00e4k\u00f6kulmasta katsottuna Trendin rakentama naiskuva n\u00e4ytt\u00e4ytyy kuitenkin melko suppeana ja yksipuolisena.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-06-13T06:14:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-13T06:14:34Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "66", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "median kehysanalyysi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "feministinen mediatutkimus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Naiseuden kehykset Trendin kansikuvajutuissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506135316", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kehysanalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naistenlehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiseus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mediatutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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