A shift in digital content marketing – fostering creativity with generative artificial intelligence
Generative artificial intelligence (GenAI) is increasingly integrated into digital content marketing (DCM) and fundamentally transforming marketers’ workflows and practices, yet few studies have acknowledged the effects on creativity. GenAI can help to create new ideas, content, and boost creativity...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/103492 |