APA (7th ed.) Citation

Anttonen, E., kauppakorkeakoulu, J. y., Economics, J. U. S. o. B. a., yliopisto, J., & Jyväskylä, U. o. (2025). Violations of consumers’ expectations of influencer marketing authenticity: Impact on the customer journey.

Chicago Style (17th ed.) Citation

Anttonen, Eveliina, Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Violations of Consumers’ Expectations of Influencer Marketing Authenticity: Impact on the Customer Journey. 2025.

MLA (9th ed.) Citation

Anttonen, Eveliina, et al. Violations of Consumers’ Expectations of Influencer Marketing Authenticity: Impact on the Customer Journey. 2025.