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[{"key": "dc.contributor.advisor", "value": "Ojakangas, Mika", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Korhonen, Pekka", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ilvesaro, Topi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-09T07:44:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-09T07:44:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103246", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kansainv\u00e4linen jalkapalloliitto (FIFA) on maailmanlaajuinen urheiluj\u00e4rjest\u00f6, joka k\u00e4ytt\u00e4\u00e4 asemassaan merkitt\u00e4v\u00e4\u00e4 valtaa. Fifan uskottavuus on viimeisten vuosikymmenien aikana kokenut kolauksia, kun organisaation toiminnasta on paljastunut lukuisia v\u00e4\u00e4rink\u00e4yt\u00f6ksi\u00e4. Niiden seurauksena Fifan puheenjohtajaksi valittiin vuonna 2016 Gianni Infantino, jonka johdolla Fifa on pyrkinyt uskottavuutensa palauttamiseen. T\u00e4ss\u00e4 maisterintutkielmassa tutkin Fifan uskottavuuden nykytilannetta tarkastelemalla nelj\u00e4\u00e4 Infantinon vuosina 2021\u20132022 pit\u00e4m\u00e4\u00e4 puhetta. Tavoitteeni on aineistosta muodostamani analyysin perusteella vastata seuraavaan tutkimuskysymykseen: millaisilla vaikuttavuuden keinoilla Infantino pyrkii lis\u00e4\u00e4m\u00e4\u00e4n itsens\u00e4 ja Fifan uskottavuutta puheissaan? Tutkielmani metodiksi valitsin retorisen analyysin, joka soveltuu hyvin Infantinon puheiden kaltaisen aineiston k\u00e4sittelyyn. Retoriikan teorioista t\u00e4h\u00e4n tutkielmaan valikoituivat puolestaan Aristoteleen ethos, pathos ja logos-teoria sek\u00e4 h\u00e4nen teoriansa kolmesta eri puhetyypist\u00e4. Ne mahdollistavat analyysissani sen, ett\u00e4 pystyn tarkastelemaan Infantinon puheiden vaikuttavuutta mahdollisimman monipuolisesti. Tutkimustuloksistani selvisi, ett\u00e4 Infantino hy\u00f6dynsi puheissaan monipuolisesti ethoksen, pathoksen ja logoksen eri keinoja. Lis\u00e4ksi kaikista h\u00e4nen puheistaan oli teht\u00e4viss\u00e4 havaintoja kolmesta eri puhetyyppist\u00e4. N\u00e4m\u00e4 tulokset osoittivat sen, ett\u00e4 Infantino pystyi esitt\u00e4m\u00e4\u00e4n usein argumenttinsa vakuuttavasti, vaikka ne olisivat olleet kiisteltyj\u00e4 ja kyseenalaisia. N\u00e4in oli p\u00e4\u00e4telt\u00e4viss\u00e4, ett\u00e4 Infantino on pystynyt puheillansa edist\u00e4m\u00e4\u00e4n ainakin jonkin verran itsens\u00e4 ja Fifan uskottavuutta, vaikka organisaatio on viel\u00e4 h\u00e4nenkin johtamanaan jatkanut kyseenalaisten p\u00e4\u00e4t\u00f6sten tekemist\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-06-09T07:44:50Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-09T07:44:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "59", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "FIFA", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Gianni Infantino", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "megaurheilutapahtumat", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "jalkapallon MM-kisat", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kansainv\u00e4lisen jalkapalloliiton uskottavuus : retorinen analyysi FIFA:n puheenjohtaja Gianni Infantinon vuosina 2021\u20132022 pit\u00e4mist\u00e4 puheista", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506095049", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Valtio-oppi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Political Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "poliittisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "korruptio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "jalkapallo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": 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