| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Silvennoinen, Johanna", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Gr\u00f6nberg, Elsalotta", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-09T07:03:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-09T07:03:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103232", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "In this thesis deceptive patterns in ultra-fast fashion e-commerce are examined. Deceptive patterns are user interface choices designed to intentionally mislead users in a harmful way. These patterns are common in e-commerce, but their use of these patterns in ultra-fast fashion e-commerce has not been extensively studied. This study analyzes the use of deceptive patterns in Shein and Temu using qualitative content analysis and examines users\u2019 experience of these patterns through a survey. Results show that Shein and Temu use deceptive patterns on their e-commerce platforms, especially interface interference and social engineering. Overall, both online stores employed many of the same design patterns, but there were also differences. For example, Shein relies heavily on gamification, whereas Temu makes use of creating barriers to user actions as well as bad defaults. Users\u2019 experiences of these patterns are conflicting. While they generally felt that such patterns affect users in general, it was difficult for them to assess how the patterns influenced their own behavior. Furthermore, users\u2019 ability to identify these patterns varied significantly. Given the broader ethical and sustainability concerns associated with ultra-fast fashion, it is important to raise users\u2019 awareness of these patterns and to encourage e-commerce platforms to adopt more responsible user interface design practices.\n\nKeywords: Deceptive patterns, Ultra-fast fashion, Shein, Temu, Deceptive design", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa tarkastellaan ultrapikamuodin verkkokauppojen harhauttavia suunnittelumalleja. Harhauttavat suunnittelumallit, eli k\u00e4ytt\u00e4j\u00e4\u00e4 tahallisesti harhaanjohtavat k\u00e4ytt\u00f6liittym\u00e4ratkaisut, ovat tutkitusti suosittuja verkkokaupoissa, mutta ultrapikamuodin verkkokauppojen k\u00e4ytt\u00e4mi\u00e4 malleja ei ole tarkemmin tutkittu. Tutkimuksessa analysoidaan laadullisen sis\u00e4ll\u00f6nanalyysin keinoin Sheinin ja Temun k\u00e4ytt\u00e4mi\u00e4 harhauttavia suunnittelumalleja sek\u00e4 kyselytutkimuksen avulla k\u00e4ytt\u00e4jien kokemuksia kyseisist\u00e4 malleista. Tulosten perusteella Shein ja Temu k\u00e4ytt\u00e4v\u00e4t verkkokaupoissaan harhauttavia suunnittelumalleja erityisesti k\u00e4ytt\u00f6liittym\u00e4manipulointia ja sosiaalista manipulointia. Yleisesti ottaen molemmat verkkokaupat k\u00e4yttiv\u00e4t paljon samoja suunnittelumalleja, mutta erojakin oli esimerkiksi siin\u00e4, ett\u00e4 Shein k\u00e4ytt\u00e4\u00e4 vahvaa pelillist\u00e4mist\u00e4, kun taas Temu k\u00e4ytt\u00e4\u00e4 k\u00e4ytt\u00e4j\u00e4n toiminnan vaikeuttamista sek\u00e4 ep\u00e4suotuisia esivalintoja. K\u00e4ytt\u00e4jien kokemus malleista on ristiriitainen, sill\u00e4 k\u00e4ytt\u00e4j\u00e4t kokivat mallien vaikuttavan yleisesti k\u00e4ytt\u00e4jiin paljon, mutta omakohtaisia vaikutuksia oli vaikea arvioida. My\u00f6s mallien tunnistaminen oli vaihtelevaa. Koska ultrapikamuotiin liittyy my\u00f6s laajempia eettisi\u00e4 ja kest\u00e4vyyskysymyksi\u00e4, olisi t\u00e4rke\u00e4\u00e4 lis\u00e4t\u00e4 k\u00e4ytt\u00e4jien tietoisuutta n\u00e4ist\u00e4 malleista sek\u00e4 kannustaa verkkokauppoja vastuullisempaan suunnitteluun.\n\nAsiasanat: Harhauttavat suunnittelumallit, Ultrapikamuoti, Shein, Temu, Harhauttava suunnittelu", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-06-09T07:03:40Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-09T07:03:40Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "89", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Harhauttavat suunnittelumallit ultrapikamuodin verkkokaupoissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506095036", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Kognitiotieteen maisteriohjelma", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master\u2019s Degree Programme in Cognitive Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
|