Navigating through moral outrage: case study of Balenciaga’s crisis response strategies in scansis and the perception of public
This study aims to investigate a specific type of crisis named scansis, which was recently introduced by crisis communication researchers. Scansis, as a crisis type, differentiates itself by evoking strong moral outrage among the public (Coombs et al., 2018). This study seeks to understand scansis t...
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/103032 |