Aiming for sustainability in food consumption through the reverse use of customer data – Insights from Gen Z’s sustainable behaviors
Consumers’ growing interest in sustainability, the servitization of the retailing industry, and technological advancements have transformed the food retail industry. To support consumers’ own value creation processes in everyday life, food retailers have introduced mobile services that enable the re...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/103028 |