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[{"key": "dc.contributor.advisor", "value": "Gr\u00e9nman, Miia", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hannukainen, Emilla", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-03T11:17:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-03T11:17:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103028", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Consumers\u2019 growing interest in sustainability, the servitization of the retailing industry, and technological advancements have transformed the food retail industry. To support consumers\u2019 own value creation processes in everyday life, food retailers have introduced mobile services that enable the reverse use of customer data. Sustainable value co-creation in technology-mediated food consumption has been studied only to a limited extent, and there is little research on it from the perspective of Generation Z.\n\nThe purpose of this thesis is to gain an insightful understanding of how Gen Z consumers are using data about themselves to create value-in-use while aiming sustainability in their food consumption. Gen Z is more aware of sustainability concerns and uses mobile applications more naturally than previous generations. In this thesis qualitative focus group interviews, with 18 participants (n=18) in total, were conducted. The data were analyzed using inductive thematic analysis.\n\nBased on the findings, Gen Z values and aims at accessibility, easiness and efficiency in their food consumption. The usefulness of customer data was assessed in relation to these identified value dimensions. The theoretical and managerial contribution is related to the fact that food consumption should increasingly be approached as part of consumers\u2019 everyday practices, goals and contexts to truly understand the factors affecting sustainable food consumption.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuluttajien kasvava kiinnostus ruoan kest\u00e4vyytt\u00e4 kohtaan sek\u00e4 v\u00e4hitt\u00e4istavarakaupan palvelullistuminen ja teknologisoituminen ovat luoneet uusia mahdollisuuksia luoda arvoa. Tukeakseen kuluttajien omaa arvonluontia ruoan v\u00e4hitt\u00e4istavarakauppiaat ovat julkaisseet mobiilisovelluksia, jotka mahdollistavat asiakasdatan palauttamisen asiakkaille heille merkityksellisess\u00e4 muodossa. Kest\u00e4v\u00e4\u00e4 arvonyhteisluontia teknologiav\u00e4litteisess\u00e4 ruoankulutuksessa on tutkittu vain v\u00e4h\u00e4n, eik\u00e4 siit\u00e4 juurikaan ole tutkimusta Z-sukupolven n\u00e4k\u00f6kulmasta. \n\nT\u00e4m\u00e4n tutkielman tarkoituksena on syv\u00e4llisesti ymm\u00e4rt\u00e4\u00e4, kuinka Z-sukupolvi hy\u00f6dynt\u00e4\u00e4 omaa dataansa luodakseen arvoa kest\u00e4v\u00e4ss\u00e4 ruoankulutuksessaan. Z-sukupolvi tiedostaa kest\u00e4vyyden merkityksen ja k\u00e4ytt\u00e4\u00e4 mobiilisovelluksia luonnollisena osana arkeaan aikaisempia sukupolvia paremmin. T\u00e4ss\u00e4 tutkielmassa aineisto ker\u00e4ttiin laadullisilla fokusryhm\u00e4haastatteluilla, joihin osallistui yhteens\u00e4 18 henkil\u00f6\u00e4 (n=18). Aineisto analysoitiin hy\u00f6dynt\u00e4m\u00e4ll\u00e4 induktiivista temaattista analyysia.\n\nTutkielman tulosten perusteella voidaan todeta Z-sukupolven arvostavan ja tavoittelevan saavutettavuutta, helppoutta ja tehokkuutta kest\u00e4v\u00e4ss\u00e4 ruoankulutuksessaan. Asiakasdatan hy\u00f6dyllisyytt\u00e4 arvioitiin suhteessa n\u00e4ihin tavoitteisiin. Tutkielman teoreettinen ja liikkeenjohdollinen kontribuutio liittyv\u00e4t siihen, ett\u00e4 kest\u00e4v\u00e4\u00e4 ruoankulutusta tulisi tarkastella my\u00f6s kuluttajien arjen k\u00e4yt\u00e4nt\u00f6jen, tavoitteiden ja kontekstien kautta, jotta sit\u00e4 voitaisiin syv\u00e4llisemmin ymm\u00e4rt\u00e4\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-06-03T11:17:26Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-03T11:17:26Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "75", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Aiming for sustainability in food consumption through the reverse use of customer data \u2013 Insights from Gen Z\u2019s sustainable behaviors", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506034833", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://www.jyu.fi/fi/osc/kirjasto/tyoskentelytilat/laitteet-ja-tilat#toc-jyx-ty-asema.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://www.jyu.fi/en/osc/library/workspaces/facilities-and-equipment#toc-jyx-workstation).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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